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Dr. Simi has become one of the most famous characters in Mexican popular culture; Now, he was seen at the Queen’s tribute in Edinburgh.
According to estimates by Storecheck, more than a quarter of the pharmaceutical industry is occupied by Similar Pharmacies.
FEMSA is second in the sector, with more than 2,400 branches in the country, while Farmacias Similares has more than 8,000 points.
According to reports from some users on social networks, Dr. Simi was seen in Edinburgh to offer his condolences to the Royal Family, due to the death of Queen Elizabeth II. The famous character appeared in an enclosure dedicated to England’s longest-serving monarch, where visitors could leave flowers and gifts in honor of her service.
Its presence in Mexico has been great not only in market matters, but mainly in terms of marketingwhere the character has starred in countless stories on social networks.
Presence of Dr. Simi in Mexico
This is, without a doubt, one of the most important industries in Mexico, something that was proven after the arrival of the Covid-19 pandemic. During this time, the urgency to protect the millions of inhabitants of the Mexican Republic has ensured that the brands in this sector are held in a better light.
Among them, there are some brands that have managed to create a positive effect in the Mexican consumer, because according to an investigation by the Storecheck medium on the leading pharmacy chains in the countryFarmacias Similares was recently listed as the most important, obtaining 39 percent of participation in the sector, all this having presented the amount of 2 thousand 619 million dollars in sales value; On the other hand, in second place was FEMSA’s Mexican Economic Development, which has more than 2,400 branches in the country; In third place was Farmacias Guadalajara with 1,865 branches in Mexico.
Taking into account that the Mexican market has a considerable offer in practically every item, it is worth highlighting what has been achieved Similar Pharmacies when proclaimed as a leader in this sector, in part due to its great strategies of marketing for which the brand has opted to implement over the years.
About these strategies Similar pharmacies has highlighted mainly due to the presence on social networks of Dr. Simi’s stuffed animals and botargas.
Dr. Simi says goodbye to the Queen in Edinburgh and this is how users react
Dr. Simi is a characteristic character of Mexican popular culture, so much so that in recent months the “Motosimi” trend, as it is called in some communities, of throwing the character’s stuffed animals at celebrities at concerts, has become popular.
Some of those who have been able to meet this character have been Lady Gaga, the group Coldplay, the Jonas Brothers, Aurora, among many others. The trend has been so strong that even Ramstein fans came to ask on social networks not to throw the stuffed animal during the band’s concert, since they could eliminate Mexico from the final cuts of their recorded video.
Recently, Dr. Simi added to his list of appearances, one in honor of the Queen of the United Kingdom. According to what TikTok users shared, a stuffed animal from the brand was found in Edinburgh, in a space dedicated to commemorating the life of Queen Elizabeth II with flowers and gifts.
This is the video shared by the user:
@takim3shi Like when you arrive in Edinburgh to leave flowers for the Queen and you find the unexpected. #Drsimi #What in #Edinburgh #London ♬ whoever uses this audio is normal – el_neis
For the brand, organic advertising has been great, and even the current CEO of the company recognizes that people’s love for the character has made it transcend borders.
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