Is it difficult for you Get attention of yours customers? Do you want to generate a great impact through your messages? It is undeniable that in a world saturated with information it is increasingly difficult to obtain that attention from our audience; Sometimes it seems impossible, but in reality it is not when you use the appropriate strategy.
Isra Bravocopywriter and founder ofmotivante.com, highlights the key points that all people who want to send messages Powerful people should consider before trying to sell, whether it is a product or service.
Bravo has become a renowned Spanish-language editor today, standing out for his ability to generate a high impact with his texts. In fact, he leads the movement of “Persuasive Writing” and popularizes it, attracting numerous followers. Its approach is beneficial for entrepreneurs, professionals and business owners alike, as it boosts sales, improves budget presentation and facilitates long-term agreements.
According to Isra Bravo, from the moment we are born, we are all sellers, seeking to capture the attention of those around us. And persuasive writing is presented as a valuable business and social resource, which can be applied in various situations, ranging from salary negotiations to platform transactions.
“People do read, but only what interests them”
We know that capturing users’ attention is a challenge. However, Isra Bravo says that it is not impossible, as long as you send the message that they want to read.
It’s not that people are stopping reading, they do read, but what interests them,”
This ‘guru’ of persuasion stated in an interview.
Isra Bravo commented that people do not usually pay much attention to what they are watching or reading, even when these people watch a video, in seconds they can divert this attention. However, the moment you send a powerful message that “hooks” them, they will pay complete attention to what you are telling them.
And it’s true, in reality human attention is a limited resource, and we are constantly bombarded with information of all kinds, not to mention all the competition from advertising and publications that exist every day on social networks and other media. This makes it difficult to keep your attention on one thing for a long time.
Various research and specialists in the field of psychology and neuroscience have provided similar estimates about the duration of sustained attention in adults, which usually range between 20 minutes and an hour, before attention begins to wane. However, it is important to remember that these estimates may vary depending on the person, the task, and other individual factors.
When we are reading or watching something, our attention can be diverted by a variety of factors, such as a sudden noise, an intrusive thought, or we are simply distracted by something we see next to us. Even when we are focused on something, our attention can naturally fluctuate.
However, when we encounter a message that is interesting, relevant, or exciting, our attention can be held for longer. This is because our brain is motivated to learn more about that information.
If you want people to pay attention to what you are saying, you need to make sure that your message is attractive enough to hook them. This means that the ideal is to adapt our message to the audience we are addressing, and use effective communication techniques to capture their attention.
The challenge is to get them from the first lines to want to move on to the next ones,”
Bravo expressed.
What are the keys to selling more through your messages?
1. Know your market
It is essential to know your target audience to create messages that are relevant and attractive to them. This involves understanding their needs, their desires and their motivations. The better you know your market, the easier it will be to connect with them and generate interest in your product or service.
2. Not showing need when selling
If someone senses your desperation to sell, they are more likely to resist buying from you. It is important to avoid showing need when selling. Instead of focusing on your own needs, focus on your client’s needs.
3. Don’t seek validation from anyone
If you are starting to sell, it is normal to feel the need to seek validation from others. However, do not forget that the success of your business depends on you and your ability to offer a product or service that meets the needs of your customers. Don’t let criticism discourage you and focus on moving forward with your plan.
4. Know how to “make fun” of the market
Humor is a very powerful instrument that can help you connect with your audience and generate interest in your message. Don’t be afraid to make fun of the market and its trends. If you make your audience laugh, it is easier for them to remember you.
5. Don’t do things without thinking about them first
Before launching any sales message, you need to think about it carefully. Make sure the information is clear, concise and relevant to your target audience. It is important that your message is honest and transparent. Don’t promise something you can’t deliver, because you will lose the trust of your audience.
Bravo also emphasizes using conversational and personalized language, being clear and basic when transmitting that information, in addition to trying to connect with people so that it does not go unnoticed.
These were some of the steps that Isra Bravo applied for her “Forbidden Letters” project. The persuasive writing specialist believes that going against the grain can be a great help in boosting you.
With the Forbidden Letters, what I intend is to reach the greatest number of people possible and also in the physical format, which is amazing. I already have experience in the physical format from previous years and the customer experience is very good, due to the excitement of arriving home and receiving a letter, a story or a good choice in the mailbox. The idea of Forbidden Letters is to recover that essence that was used a few years ago and go against the current of the world of marketing, where they want to digitize almost everything. I believe that if you go against the current you will do much better both in business and in life. “The idea is to do something different and radically different in the world of marketing,”
expressed Isra Bravo.
Bravo’s goal is to reach the largest base of people possible. It is the cheapest price of what he has ever sold. In fact, it has reached thousands of people in more than 30 countries, just with the first letter. Even clients in Mexico are already buying and receiving the first letter and the objective is to reach as many people as possible so that they know about his work as a copywriter, the services he offers and the courses he teaches. “The physical cards are the most iconic product of my career so far. I’m sure I’ll get it. At the moment I want to spend a few years sending letters every month to people from various countries around the world,” he commented.
Do you want to publish a book? This is the process
Isra Bravo believes that currently the entire process of publishing a book is simpler. However, he warns that you must have a prior audience because, in this way, the people who follow you will feel motivated and will read you. The specialist says that a fundamental step is to take the time to generate an audience.
If you want to write and publish your book, these are the steps you can follow to achieve it:
- Write the book: It is considered the most important step, you have to write a book that is good, original and attractive to readers.
- Correct the book: Once you finish writing the book, it is necessary to review it to avoid errors in it, it will help you prevent grammatical and spelling errors.
- Register your work: Never forget that if you have a project that you plan to publish, it is good to register your idea with the National Copyright Institute (INDAUTOR) or the official institution that allows you to protect your rights as the author of said book.
- Find a publisher: Once the book has been corrected, it is ideal to send it to several publishers.
- Negotiate a contract: If a publisher is interested in publishing your book, you must negotiate a contract with them.
- Edit and publish the book: Once you have signed the contract, the publisher will edit the book and publish it.
- Promote the book: Once the book is published, you will have to promote it so that readers know about it. This may include activities such as interviews, presentations, and social media posts.
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Paola Pérez Sirvent Passionate about travel, photography and gastronomy. She collaborates in volunteer projects.