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More than half of professionals who have carried out influencer marketing strategies have had positive results.
Influencer marketing is proclaimed as one of the strongest strategies to follow in the coming years.
A influencer has chosen to show a salary attempt for some stories, whose reward would be bottles of water.
The evolution and adoption of technologies has caused some changes in consumption around the world, where digital platforms and social networks have established themselves as strong allies in the world of education, business and entertainment. According to the Digital 2022 study carried out in a joint effort by We Are Social and Hootsuite, currently There are more than 4.62 billion users connected to social networks worldwide (approximately 58 percent of the total population of the planet), who remain browsing and consuming content for approximately 2 hours and 27 minutes on a daily basis.
Web permanence caused the birth of the well-known influencers, who have proclaimed themselves to be great allies for brands to boost their image through marketing strategies. influencer marketingthus resulting in a strategy that benefits both actors.
According to data from Mediakix, the 48 percent of marketing professionals have chosen to carry out this type of strategy, which manages to generate a higher return on investment compared to other channels, while 41 percent show that the return is similar; however, taking into account the high number of followers that they attach, sometimes this could represent high costs, which is why some brands choose to offer “payments in kind”, while at the same time they would continue to give a certain type of service. brand advertising.
A content creator has shown to social networks her experience with a public relations agency, where a brand would have been interested in collaborating with the influencer; However, she has not received the payment proposal that they had planned to offer her, 30 bottles of water, very well. a month for a few stories on social media.
Like when you are a multi-million dollar company and you want to pay with bottles of water. 🥴 pic.twitter.com/juY1NbizuU
– Luz Valdez (@luzvaldezg) May 16, 2022
before this attempt to pay with water bottles to the influencerusers chose to show their opinion about it, showing all kinds of thoughts about it.
Do you work for them or what? Do they pay you with jugs?
– Luz Valdez (@luzvaldezg) May 17, 2022
When you go over 100k they send you the water already cold.
– Alonso (@lalin_mty) May 17, 2022
Even the chicken if I like it.🤧
– Luz Valdez (@luzvaldezg) May 17, 2022
The influencer and the users have not been satisfied with this payment attempt with 30 bottles of water per month for some stories but it shows a practice widely used today, how good or bad is this type of payment with products?
Taking into account the myriad of benefits that it entails, the influencer marketing has been proclaimed as one of the strongest marketing strategies to follow during the present and future yearsTherefore, both brands and agencies must ensure that they are carried out efficiently, studying the strengths and weaknesses that they can cause.
This strategy could mean in the combination of followers of both actors, being a strategy that would benefit both brand and influencer; however, they must ensure that the image they seek to show is consistent with what they want to communicate, since a small “bump” in their history could have a direct impact on their perception by users.
We found an example of this some time ago with the small crisis that Rappi had at the time of carrying out its influencer marketing campaign with Chumel Torres, an image that could not be shaken off for weeks, mainly due to the biased and highly controversial content handled by the website. content creator.
Brands and agencies must take particular care when making influencer marketing strategiessince one false move could lead to a whole barrage of criticism against him.
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