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“The Walt Disney Company 2021 Annual Report” measured which segments represent the largest number of revenues for the company.
Phineas and Ferb is one of the most popular titles in the TV.
The commitment to content under the pretext of nostalgia led to Netflix to relive series like Gilmore Girls.
Disney It is one of the leading brands in the sale of merchandising and when it comes to oiling the market, the stories do not disappoint, on the contrary, they motivate these companies to take actions such as investing again in Phineas Y Ferb.
This bet on characters that at the end of the day end up being turned into a product is not a coincidence or an act to consent to the audiences, it is betting on keeping its licensing segment current, which according to “The Walt Disney Company 2021 Annual Report”is the one that represents the most income compared to tickets to parks and amusements, merchandising in parks and resortas well as the payment of tickets at the resort.
Disney and the nostalgia that comes
Phineas and Ferb is one of the titles of Disney of greater relevance in the market and with that weight it comes again as a bet on content, where the old content formulas continue to demonstrate their importance to audiences.
The case of the cartoon starring two brothers with too much intelligence and a platypus will premiere 40 new episodes over two seasons that stand out this year for being part of the agreement that Dan Povenmireco-creator of the series has launched with Disney to promote the new episodes globally.
The negotiation with Disney Branded Television will recount the adventures of the brothers, who face all kinds of challenges, which they manage to overcome thanks to the support of their friends and the ability they have developing technological products.
So far let’s remember that Phineas Y Ferb began broadcasting on Disney Channel in 2008, being a product that generated tremendous success in two audience profiles, children between 6 and 11 years old and those between 8 and 14 years old.
“We couldn’t be happier to continue our collaboration with him and bring back the iconic ‘Phineas and Ferb’ in a big way,” he explained. ayo davisPresident of Disney Branded Television.
Reviving old productions under the pretext of nostalgia has been a bet with which the brands are waiting to be able to capture the interest of the audiences again and thereby win over the audiences’ eyes, especially in streamingwhere clicks and time in the app, as well as the subscription payment are more valuable than ever.
We saw a great example of this in Netflix when the platform revived Gilmore Girls And although it did not achieve the success of the original version, it did demonstrate the impact that nostalgia has so much that a company was willing to invest in old content.
With both cases, it is important to recognize that nostalgia in content always plays in favor of the permanence of these franchises or titles in the media, either because of the story, the characters or the function that many of these products have.
In these cases, it is important to recognize the weight that innovation has in stories, to retain audiences or simply let them know the presence of a brand (streaming in this case).