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Disney has become a very important benchmark for how valuable communication has become in the market.
Avatar 3 is a very valuable franchise in the market and it has escalated in the market.
The film market has become one of great value in the market, thanks to stories.
avatar 3 activated the promotion of his film and the franchise has become an example of the ability of stories with audiences.
Bringing forward what we will see on tapes is a teaser action that seeks to motivate greater audience attendance in movie theaters, especially when we see figures for studies As the National Tracking Pollwhere we identified that the main reason voted for by 34 percent of consumers is that they do not go because there is no film that catches their attention, while 19 percent said that it is very expensive to go to a movie theater.
The cinema challenge
The challenge of cinema has become such today, that the rooms that confirm this industry have realized a very important element and it is the value that is given to the audiences, considering key elements such as the empathy that the stories generate with the hearings.
Concept art for Avatar 3’s biomes, the Ash People and Wind traders. pic.twitter.com/fDW9hWpc2I
—lw (@dougavatar) March 28, 2023
Given these elements, an interesting resource that we cannot lose sight of is evident, and it is the ability of brands to be able to innovate before the consumer and not only that, to be able to transcend consumption, with stories that manage to attract the attention of the market.
This transcendence is achieved at key moments such as those that have to do with the last presentation of Avatar that drew attention with Avatar: The Way of Watera film that became a benchmark for how important innovation has become in the market, in terms of presenting stories of value.
Despite only being released last December, Disney has already released the artistic concept of the new film installment, in which never-before-shown parts of Pandora will show off, the famous setting in which all the stories take place, where we discover snow-capped mountains or a volcano with a waterfall included, as well as an unexpected desert, all to bear witness to the diversity of Pandorawhich is partly the central message of this franchise, to account for the wealth that we currently have with the natural resources at hand.
This new installment of Avatar is expected to take place in December 2023 and although the official plot has not yet been made public, the filmmaker James Cameron He will have the challenge of continuing to make this new installment valuable in the face of the criticism generated by his latest proposal.
The value that certain cinematographic proposals have reached through franchises have allowed us to understand how valuable it has become to get involved with the consumer who has become an audience and also to achieve strategies that do not disappoint such as scream 8 that in his latest proposal he showed us how valuable the narratives become that play a key role in understanding the industry today and also, in being able to transcend the message with which these tapes conquer the audiences, where a good story becomes in a company with various film deliveries, products, merchandising and even crossover with other stories.