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Communicate with audiences through campaigns with influencers it has become a key task to understand luxury.
Studies projected by Statista realize the value of interaction with audiences.
Stranger Things has realized the role of audience interaction in key activities such as message innovation.
Dior launches itself to the increasingly severe conquest of the consumer of the Generation Z and adds to a talent of Netflixto be able to make this commendable conquest: Caleb McLaughlin.
In this exercise, Dior calls attention to the capacity with which it seeks to appraise the work that other brands have achieved with the Gene Z
Inside of the study “Gen Z’s Favorite Brands 2022” realizes the major brands for this generation of consumers.
“Youtube was the most popular brand among Gen Z consumers in the United States in 2022. During a survey, 86.23 percent of consumers zoomers who responded said they had a favorable opinion of the brand. google netlix and Amazon they also obtained a level of favorability of more than 80 percent”, highlighted the analyst of Statistaby presenting the study exclusively to platform subscribers.
From Stranger to Dior
Dior found in stranger things to its new brand ambassador and opted for Caleb McLaughlinwhom he named his new beauty ambassador in his new campaign.
Caleb McLaughlin is now Dior’s new ambassador for ‘French House’s La Collection Privée fragrance’ line. pic.twitter.com/yQWynCiYaV
— best of caleb mclaughlin (@calebscomfort) May 8, 2023
The objective of this collaboration, argued the luxury firm, is to “associate with the brand, celebrate Dior’s iconic heritage and support DiorBeauty in the fragrance category.
With this ruling, Dior, a high-priced brand, reinforces its collaboration with the Generation Z consumer segment, a segment that has grown in demand for beauty and makeup products, undoubtedly motivated by ordinary activities such as taking selfies or content for social networks.
This commitment to young consumers has led the French firm to collaborate with the South Korean star haerinas well as with other talents among which are identified Jenna Ortega, Thuso Mbedu, Fai Khadra, Liu Yuxin, Orelsan.
The arrival of luxury to generation Z through the personalities it follows on social media shows how important it is for this segment of increasingly challenging activities in the market, including those that have to do with the value of a product now appreciated from the interest that the consumer places in the categories where these brands stand out
We have already seen various collaborations between luxury brands and talent from streamingthereby realizing how important this channel has become for audiences, who find in these personalities a detonator to get closer to these brands.
Undoubtedly we are witnessing various activities, which have become definitive to understand the disposition of the consumer before these new points of contact.
“While the use of influencers is as relevant to brands and the advertising stays organic, brands will continue to create content with influencers and betting on setting the content during this 2023, because the audience is bored of seeing the same advertising everywhere and this opens doors to creating content effectively ”, he explained in this regard. Jairo Rocha, CEO and co-founder of Blank Spaceagency specialized in influencer marketing.
Due to this, the cases of Pedro Pascal stand out, who became a brand ambassador for Valentino, thereby becoming one of the personalities that gave the luxury brand an exhibition during the last edition of the Met Gala.
This series of cases has become the setting for what is important to audiences, who find in the personality of personal brands, clear hallmarks for understanding the market and scaling up before the consumer.