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To a large extent, the use of AI within stores is used to significantly improve the shopping experience.
Artificial Intelligence allows companies to process a large number of information, to provide better answers.
Currently, the large amount of data that is generated not only by humans, but also by technology, puts the processing capacity of people at a disadvantage against what is done by machines.
Currently, modern life has become increasingly digital, an aspect promoted to a great extent by the ability to perform tasks that can be carried out remotely, such as working, studying, trading and generating, greatly reducing all processes, possible, such is the case of Jüsto, who recently arrived at Kiwilimón betting on lovers of cooking with an AI tool.
Undoubtedly, humanity has experienced an accelerated development of various technologies, this due to the growing number of tasks that allow development, allowing the foundation of aspects such as Augmented Reality and Artificial Intelligence (AI), this being one of the most valued by the commercial sectors.
Since at present the amount of data and information that is generated both by humans and by technology per minute, greatly exceeds the capacity of the people you have to absorb and interpret information to make complex decisions based on that datahas allowed Artificial Intelligence to be integrated as a mandatory tool rather than as a growth option.
This is due, although within certain sectors, this technology allows, in addition to data analysis and its interpretation to give results, generate fluid conversations that allow consumers to improve their shopping experiencesin addition to being able to know their tastes through the interactions of a person with the intention of increasingly providing a more personalized purchase.
Digital supermarket bets on cooking lovers with an AI tool
Currently, the digital conversation, has allowed Internet users to have access to almost all types of information immediately, aspect promoted by content creators, such is the case of cooking lovers, who have found an endless number of dishes and recipes in the tutorials and digital conversation.
However, they were limited when it came to interacting with the recipes, an aspect that Jüsto, the 100 percent digital Mexican supermarket, and Kiwilimón, the largest cooking recipe platform created by Spanish-speaking users, have now taken into account. Through a cobranding strategy, they come together so that As of February 2023, the option “buy ingredients in Fair”, thus facilitating the processes by not having to leave home, saving time and knowing the exact products of each process.
“At Jüsto we are convinced that preparing breakfast, lunch and dinner should be agile and simple processes, especially to dedicate and enjoy most of our time with family and loved ones” said Carlos León, Jüsto Brand Manager . “With this alliance we seek that people do not stay with the craving and prepare delicious dishes, but that, in addition, they have the security that they will use the freshest products because they come directly from the producer, and it should be noted that 70% of the fresh they come from Mexican SMEs, also supporting the local economy”.
These types of initiatives are added to the strategies carried out by brands such as Adidas, who, through Virtual Reality, have begun to innovate in the way in which consumers can test their models, out of fear of a smartphone camera, which provides them with a approximation of what a garment would look like on.
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