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E-commerce is the method of promoting a company that is dedicated to selling products over the Internet.
Marketplace is a market on-line of Facebook that allows you to sell and buy objects, clothes, tennis, among an endless number of things.
Mercado Libre has 74.2 million users, while Amazon has 100 million, according to statistics from both platforms.
The strategies of marketing digital are not only an upward trend, but are a must investment for any company, business or startup. These tools are not just about having a website, but you must have a well-defined plan that allows you to stand out from the hundreds of options that can be found today within the reach of a click.
The digital transformation has also boosted ecommerce, this is where digital marketing campaigns become necessary to generate leads and get excellent sales opportunities.
Therefore, here are some digital marketing strategies that will help you get more customers:
- Presence in social networks: Increase brand recognition, generate leads and increase conversions, promote relationships with your customers.
- identify your buyer Persona, these are the ones who help to understand your target audience in depth in order to generate attractive content.
- Work on positioning Web: Implement content based on SEO.
- dabble in the email marketing: Promote products and services of a company through email.
- Improve the user experience: also called UX «User Experience».
- Turn customer complaints into opportunities for your business.
- Measure and analyze results to know the effectiveness of your marketing strategies. marketing digital: Set specific KPIs.
Digital marketing strategies are derived from an online business, its process can be long or short since it all depends on the type of objectives and goals that the brand has. One of the key strategies to start with electric trading is to have clear objectives. For example, if your business consists of generating numbers for a website, you must work on your SEO, so that the keywords can give you a better positioning, while another strategy to launch yourself into the world of e-commerce is to make promotional graphics accompanied by copies and hashtags, which can generate more likes and comments.
There are various platforms for digital marketing or electronic commerce, the most famous and recognized by users are: Amazon and Free Market, which allow you to buy and sell endless things with the convenience of receiving them at home. However, there are also other applications to be able to do electronic commerce such as Marketplace, which is available on Facebook, with which you can upload photos of what you want to sell by placing the price and location.