Teleworking has generated various changes in organizations, so we must put more emphasis on staff. It is not only projecting an image of empathy with employees, digital humanism is making technology really functional.
Many people feel that technology dehumanizes companies, however, technology should make life easier for us, not the other way around, without people, technology makes our activities difficult.
Various processes have been digitized, others have disappeared, automation has impacted our daily lives; If one day a customer service executive attended us, today a chat bot does. If before the pandemic, we attended some offices, today we are attended by a virtual assistant. If before we went to a job interview at a company, today they send us a link for a video interview, where we do not have contact with the recruiter, we only record our information and it is sent automatically, which is evaluated with artificial intelligence.
Reasons to encourage the human sense:
Sometimes we receive an automatic response, an answering machine message, an instruction whether to look the person in the eye or without making sure that the information has been understood.
Human warmth does not go out of style, it is a great need to secure contracts, lean towards a service, did the provider inspire us with confidence? Did our prospective employer update his bot?
- Loyalty, in projects many times the deliverables are sent by mail and the human sense is forgotten, they do not bother to present results in a face-to-face meeting. Each client is different, dedicate quality time to your clients
- feedback
- Follow-up, once the project is finished, there could be doubts, but what happens, there is no timely follow-up and therefore, there is no renewal of the contract.
- The client requires timely help, having defined and clear communication channels will avoid complaints because their requirements have not been resolved.
- Talent Attraction and Retention, of course humanizing your Brand as an employer, will make you stand out from your competition, remember the best collaborators want to be part of the best companies and the best companies want the best collaborators on their team.
Digital humanism seeks to empower employees in the digital age.
Let’s analyze our collaborators, to disclose information, we must design a grounded strategy for the media they use.
Benefits of Digital Humanism:
- Employee Experience
- happiness at work
- Work satisfaction
- stress reduction
- Productivity
- Employee Engagement
The more digital tools we have, the better service we must provide so as not to lose empathy with our collaborators, clients and candidates.
Now we have a great diversity of information, whether it be podcasts, webinars, virtual events, etc. However, many people suffer from techno stress and infoxication.
Opportunity Areas
- Yes, of course, bots optimize processes, but if we feed on quality information they will be functional, otherwise they will be a bottleneck.
- A message box is functional if we listen to the audios, otherwise it is not functional.
- Feedback, gives you the opportunity to improve and what better if they express it to you in a timely manner
- Your Brand as an employer, honestly tell me, have you been carrying out repetitive processes for years?
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