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Oxxo offers some products in Brazil that are not found in its Mexican stores.
The success in expanding a brand is due in part to effective market research.
Companies seeking to position a physical store must adapt their products and services to the demand of their surroundings.
A content creator has chosen to display the differences between the Brazilian and Mexican Oxxobut with one element in common, its classic closed box.
Today there are different options of small retail stores (from large companies) that consumers around the world can access to quickly purchase everyday products, mainly those foods that manage to satisfy their cravings at any time of the day.
Among them we can find recognized brands with a global presence, as it can be 7-Eleven (which has more than 153 thousand branches around the world according to Statista), Extra stores, and one that is proclaimed as the favorite of Mexicans, Oxxo stores that have more than 19,558 branches, representing a greater presence of the brand in Mexico compared to Starbucks in the United States.
The popularity and success of Oxxo stores has been on the rise in recent years, causing the considerable expansion of the brand internationally, which has managed to integrate in Brazil a couple of years ago; however, taking into account that it is a completely different market, the brand has had to make some small changes to adapt to the country’s consumer and continue to show its success.
A content creator on TikTok who lives in Brazil has chosen to show her followers some differences that exist in the Brazilian Oxxo compared to the stores located in Mexico, but where it has also found the classic closed box of its branches.
@Meanwhile in Mexico Differences between an Oxxo in Mexico and one in Brazil #newstiktok #fyp #news ♬ original sound – Meanwhile in Mexico
Among the similarities that he found are the sale of some products such as cookies and the second closed collection box, but as far as refrigerated food is concerned, he found some differences, such as the absence of the classic burritos and the presence of a classic Brazilian dish. , an “ofertOX” of 2 beers for approximately 11 pesos, the sale of toppers and the possibility of sitting at their tables to eat food (as happens in Mexico).
There are few but significant differences between the Oxxos of both countries, demonstrating some factors that companies must consider when expanding internationally, emphasizing the importance of doing a market study to offer the target consumer what they really need.
The success of a physical business depends on many factors, among them, the geographical location where it is located, since its surroundings may or may not be located their respective public goal.
Let’s take an example of some businesses in Mexico City, particularly in the Santa Fe area that has several shopping malls where the brands present are aimed at a sector with high monetary income, so they have the presence of brands like Burberry , Calvin Klein, Louis Vuitton, Palacio de Hierro, among others, but within them there are few brands such as Tiendas 3B, Elektra, among others that are aimed at another sector of the population.
The same happens with the internationalization of brands, which may or may not be successful, depending on the sector they are targeting and the products they are offered.
It is because of this that an effective market study and ensure that our geographical position, products and services are related to the market we seek to capture.
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