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MarketingCharts estimated how effective face-to-face events are considered in the world.
The debate over whether Harry Styles spat on Chris Pine at the Venice Festival adds to other bitter experiences such as the violent aggression of Will Smith against an African-American comedian.
A new incident once again violates the event marketing and in social networks everyone debates if Harry Styles spat on Chris Pine in the Venice Festival.
Inside of the event marketing there are appointments that occur in the entertainment industry and that have been violated by debates such as the aggression of Harry Styles a Chris Pine or physical aggression Will Smith he tipped African-American comedian Chris Rock, when he was performing his number at the famous award ceremony.
These facts have an impact on the perception of the industry, according to Dear of MarketingChartswhere he 44 percent of those interviewed considered face-to-face events to be very effective, while categories such as virtual and hybrid events achieved an effectiveness rating of 12 and 8 percent.
Against these figures the reputation of face-to-face events and the risk of increasingly violent incidents is criticalled by the participants themselves.
The debate of the moment: Harry Styles spat on Chris Pine?
During the venice festival there is a scene that was captured while Harry Styles returns to his seat and apparently spits on the actor Chris Pinein an act of aggression that, if confirmed, once again violates the security to which event attendees are entitled.
After the fact, Pine looks at his pants in search of what was released by Styles and in networks everyone has given their opinions, if it is a game between the two interpreters who worked together on the tape “Don’t Worry Darling” Or is it really an enmity that did not go to great lengths, since the actor held back in the face of the singer’s aggression.
someone needs to begin a full fledged investigation into what happened on that don’t worry darling set… wdym harry styles spitting on chris pine on NATIONAL TELEVISION? pic.twitter.com/jpow9JT8pk
— ceo of kory (@korysverse) September 6, 2022
This fact is added to the painful incident in which the actor Will Smith assaulted african american comedian Chris Rockwhen he humorously referred to the alopecia that his wife made public on social networks, like so many other details that the family has revealed.
Chris Rock says Will Smith slapped him over ‘the nicest joke he’s ever told.’
“The motherfucker hit me over a bullshit joke, the nicest joke I ever told.” pic.twitter.com/SaWGRl5qhM
— PopBase (@PopBase) September 2, 2022
The action became the worst benchmark for the Oscar Awards, due to the fact that the security of the participants in this event was violated, at a critical moment, since the broadcast had been used to profit from the armed conflict in Ukraine, in which Russia intervened, so the speech at the event was against violence and ended up advocating aggression.
With this written background, the challenge of face-to-face events is greater today and, if they are not regulated, it seems that brands will make decisions not to associate their image with meetings where bad practices are carried out.
We have already seen this with Youtubewhen influencers What logan paulrecorded people who had committed suicide in a Japanese field, igniting criticism among the brands that questioned appearing scheduled in this type of content, for which there was even an advertising boycott against the great video platform, forcing it to take action in the way its advertising is distributed and the rules that its content creators must follow in case of breaking its rules.
We are at a crucial moment in the events industry to see new protocols and agreements to which the participants of these international events join, to guarantee the good development of such activations that become essential in the communication of the media industry.
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