We compile a list of five important announcements launched this 2021, which, in some way, have resonated with consumers because of the concept behind them.
Almost without realizing it, we are close to reaching the last quarter of 2021, the period between October and December, which represents the culmination of a complex year.
This year, even with the presence of Covid-19, it has had its ups and downs. It has been a year in which, in a way, we have learned to live with the virus that turned the world upside down since last year.
Although the contagions and deaths due to Covid-19 did not stop, the world had to continue its march and, in this context, some activities were resumed that, in 2020, were prohibited in order to avoid crowds and, with them, more infections.
On another topic, one more focused on marketing and advertising, 2021 served for brands and / or companies to design much more conscious strategies, with more important issues to deal with, derived, in the first instance, by the global context of the pandemic and, secondly, because consumers are definitely changing.
And it is that the arrival of the pandemic and the confinement, caused a jumble of emotions in the consumers somewhat interesting. Far from the frivolity that can reign in the world of advertising, now, the campaigns had an approach towards topics such as mental health, climate change, inclusion, the pre-pandemic era, among many others.
That is why today we have made a compilation of those announcements and advertising campaigns that gave rise to talk in 2021 and that, without a doubt, managed to connect with audiences.
This Human Society International campaign had a strong impact on social media thanks to the way it addressed one of the most sensitive issues these days: experimentation on animals to make cosmetics. The #SaveRalph hashtag went viral.
With this announcement, Pepsi takes us back to the pre-pandemic era. But, more than a nostalgic campaign, the purpose of this is to make consumers reflect on those habits that should not be replicated in the future.
Despite the existence of a highly contagious and dangerous virus such as Covid-19, a considerable sector of the global population doubts the efficacy of vaccines. The NHS campaign brought together musician Elton John and actor Michel Caine to invite people to receive the vaccine against the disease. Like this one, various campaigns with the same purpose emerged.
Despite the rise of the Delta variant of Covid-19, this year the Olympic Games and Paralympic Games were held in Tokyo. The latter drew attention thanks to campaigns such as Toyota’s, which tells the story of Paralympic athlete Jessica Long about her journey to become one of the most important figures in sport.
Doritos Mexico presented a very interesting campaign to celebrate Mother’s Day. However, it is a different campaign, focused on the mothers of the LGBTQ + community and the influence they have left on their children.
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