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Along with DHL, brands such as Secret and Mazda also launched advertising campaigns these days.
With a series of creative formulas, DHL’s campaigns show the keys to follow in the market when it comes to discovering little-experienced commercial angles.
The action highlights how important creativity is, regardless of the field of action in which it is approached.
DHL Express Mexico has revealed the creative keys in logistics and what is interesting is that it has done so from a little approached angle, that of the retail stores it has in the market and it has done so with a campaign without waste.
The campaign that bears the name of Enviamanía stands out for being a unique approach to creativity in the market and, most importantly, what it means to understand the physical space for an operating business such as DHL.
Without a doubt, this determines how a promotion needs to touch base at a point of sale and have an insight which is to encourage the national economy and thank customers for their preference.
“For 11 years at DHL Express we have designed these loyalty campaigns in summer to thank the preference and the use of our services for anyone who wants to send a package abroad. The goal is to reward the loyalty of users who choose us as their logistics partner in their international shipments; this year, with ENVIAMANÍA, we will have thousands of items to pamper our customers with different themes each month that the promotion lasts”, explains Erika Quezada, VP of Retail at DHL Express Mexico.
Is campaign adds to other creative strategies that have been presented this week, for example, we saw a very interesting case with Mazda, with the presentation of its campaign “Avoid danger in time” for which they warned: “during the production of this campaign the children were together with their parents and no animal was used”.
Samer Zeidan was the creative head of this campaign and created several graphic activations that showed the value of avoiding risks just in time, that moment before they happen.
“We had the challenge of reflecting the security that the brand provides in its vehicles and, in turn, with an innovative idea, such as the brand. In this case, what better than the occurrences of children to show the importance of safety?”, explained Samer Zeidan of Wunderman Thompson Chile.
Another of the brands that also launched a campaign was Secret with “The Power of Being Invincible”, where the famous deodorant brand reminds women that the power to change something is in their hands, inspiring them to move from intention to action, in order to fulfill their dreams and goals, leaving behind the gender molds that still exist in our society.
Added to these campaigns is also “I ask, I have it”, which the Super agency prepared for JOKR, with a sound design that delivers a hardsell key message that becomes a catchy song for the Mexican and Colombian markets, to later spread to other territories during June.