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The bet that brands have on products or design is based on the idea of promoting themselves with elements that serve as a reference in the market.
This reference has been measured by Next Move Strategy Consultingwho has estimated the aftermarket value for smartphones.
Brand visibility is behind this exercise that has served as a guideline for the consumer to sell to.
He designer Italian domenico formichetti undertook a peculiar printer design 3D and consists of a kind of handbag, which emulates the silhouette of the AirPods Max of Manzana.
The famous headband headphones, which cost more than thirteen thousand pesos, have become an example within the technology market of the value that consumers give to products due to the brand ecosystem of which they are a part and that has even motivated a aftermarket, that only in the segment of smartphonesjust as warns Next Move Strategy Consultingadd up to 310 billion dollars in expected market size for this 2023.
“According to Next Move Strategy Consultingthe global market for mobile phone accessories was valued at approximately $278 billion in 2020. By 2030, the market is expected to be worth $413.2 billion,” he details. Federica Laricchiaanalyst of Statista for users subscribed to said platform.
With this projection, the sales scheme is clear and the opportunity found by eccentric designers such as domenico formichetti in creating a bag that emulates the silhouette of the AirPods Max, example that there are design standards that glorify certain products, so much so that even designers make their own version of said products.
Formichetti only required a good design for his 3D printer to do the rest and finished resulting in what he called as Proto Bagswhich give an identical look to the famous Apple headphones.
The concept of creating a bag inspired by the headphones of Manzana It has a very interesting basis and that is that nowadays designers generate social conversation through products that emulate or recall previously made designs or art.
Louis Vuitton He demonstrated it when he had the idea of converting the greats of painting such as Monet in illustrations of their expensive bags, thus demonstrating the value that brands find in products that in this specific case were the result of an occurrence that had Jeff Koonsthe artist hired by the French firm to conceive the collection that we saw and proves this relationship that the brands are committed to, where well-known designs are revived in commercial proposals.
Under this scenario, important activities have been defined, which have become weighty decisions in the market, where a resource is transcendental and is the one that has to do with the conception of the market.
brand visibility
The interest that brands have in leveraging already known designs has been based on a concept of promotion, especially if this leads to allying with the most valuable brands in the world, recognition that they have achieved in studies such as Best Global Brandswhere Tesla appears at the top of the list with a brand value growth of 32 percent.
Tesla, for example, became the promotional logo for Beat, a private transportation service for appswhich used a fleet of these vehicles as a guarantee of this brand’s interest in values such as emission-free transport.
“We are very grateful for the incredible acceptance we have had in CDMX during the first month of the service. We firmly believe that technology should be created with the sole purpose of satisfying people’s needs to live ethically; we want to offer them the opportunity to live in accordance with their convictions, for this reason our objective is to build technology for a better urban life”, he said then. Mauricio Lopezwho served as Director General of beat Mexico.
Brands are in an interesting process of understanding that the consolidated promotion of well-known elements, be it a product or a design (by licenses, for example) realize how important it has become to connect to the consumer through alternatives where they are involved. To thirds.
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