The L’Oréal Group announced this week a change in the leadership of its Mexican subsidiary, one of the ten main markets for the company’s global business, registering a record growth of 30% in 2022, maintaining that same acceleration at the beginning of this year.
Kenneth Campbell, current CEO, was promoted and will lead the cluster made up of Germany, Austria and Switzerland, the third most important market after the United States and China. Deborah Armstrong will arrive in Mexico as the new President and General Director, after directing the Consumer Products Division in Spain and Portugal.
Both executives have extensive experience in the L’Oréal Group and a career marked by great success in the main countries of the world for the global and local leader in the beauty industry.
In the case of Kenneth Campbell, he began his career at L’Oréal precisely in Germany, exactly 25 years ago. Therefore, this movement is also a return for the executive to the place where he began his journey and that, after performing different functions in seven countries, had brought him to Mexico in April 2020.
Deborah Armstrong, who coincidentally shares English and Spanish nationality with Kenneth, is a professional with 17 years in the organization. Deborah held various leadership roles in relevant countries such as the United Kingdom, France, Italy and the Spain and Portugal cluster. In these last two destinations, members of the ten main markets for global business, Deborah held the General Management of the Consumer Products Division, the largest of the four business units of the L’Oréal Group.
Asked about this movement, Kenneth Campbell expressed that “The challenge they have proposed to me is a consequence of the outstanding results that together with the Mexico team we have achieved in recent years. This subsidiary is today one of the ten largest markets, the size of the billing has doubled, the acceleration of the digital transformation multiplied our online sales twelve times, talent management has positioned us as the Best Employer in Mexico (Statista 2022 ) and we have launched a sincere commitment in favor of gender equality in Mexico, with more than 40,000 women who will be empowered between 2020 and 2025. We have known each other for a long time with Deborah, it is a great joy that she succeeds me and I wish you the best of success.”
Accompanying the feelings of her predecessor, Deborah Armstrong specified that “I take on this role of great importance for our company with great enthusiasm and enthusiasm. Mexico is a country full of talent and that is making a huge contribution to the growth of our group. Together with each of my 2,300 colleagues who work in this subsidiary, we will seek to continue building and scaling this success story called L’Oréal México. I congratulate Kenneth for the excellent work he has done and I am very happy to have the opportunity to succeed him, to continue expanding the Mexican beauty market and increase our positive social and environmental impact.”
L’Oréal arrived in Mexico 61 years ago, with the inauguration of its subsidiary in 1962. Currently, it has a portfolio of 23 brands organized into four divisions: Professional Products, L’Oréal Dermatological Beauty, General Public Products and L ‘Oreal Luxe. Its local operation includes its headquarters in Coyoacán, a Distribution Center in Xochimilco and two factories located in the state of San Luis Potosí and in Mexico City.