In a world that is increasingly aware of the importance of sustainability, companies play a fundamental role in promoting responsible actions with the environment. With a clear vision and concrete facts, Danone has become a benchmark company in the adoption of sustainable practices to build a path towards a greener future in which the importance of the health of people and the planet is highlighted.
Being a leading company in the food and beverage industry, it has a great commitment to positively impact the use of natural resources and minimize the generation of waste through the implementation of innovative practices, and it has done so with its projects ”dual purpose” such as: Proyecto Margarita (sustainable production of milk) and Proyecto Madre Tierra (regenerative strawberry agriculture). However, Danone has managed to figure out and lead the way towards the circular economy and recycling.
In a context where 102 thousand 895 tons of waste are generated daily in the country. Danone has designed an entire strategy based on the circular economy, a model that involves making the most of materials, in which reuse, renewal and recycling are paramount. ”As a visionary company in the circular economy, we have demonstrated our commitment by optimizing the use of materials and adopting eco-friendly designs and eliminating elements that hinder the recycling process. A key aspect of our strategy is the reincorporation of recycled materials into our products (returnable jugs), which allows for increased collection and recycling without the need to produce more material. commented Sofia Diaz, Circular Economy Manager.
To generate a positive impact on the environment and the economy, the company has 40% of the rPET (recycled PET) in their beverage portfolio and have committed to 100% of their packaging being reusable, recyclable and compostable by 2030.
”Danone has a great interest in pursuing a culture of recycling so that it is available to everyone, which is why we have also implemented actions with different key allies such as ECOCE, where we are founding partners and we work together with the industry to increase the rate collection of recyclables and educate Mexicans on these types of issues,” Diaz concluded.
These actions and the company’s solid commitment to achieving a more sustainable and environmentally friendly future have earned it world-class recognition such as the B Certification, thus becoming the first mass consumption company in the world. food sector in Mexico to receive a certification that evaluates the best practices in environmental, social, transparency and equity issues, as well as best business practices.
Undoubtedly, the contributions and initiatives directed by Danone in terms of recycling and circular economy, position it as a leading company in the field of sustainability that generates changes towards a more promising tomorrow for all.