CUPRA will launch a new electric car in 2025. A vehicle with an urban approach that is called upon to play a leading role. Some of the keys to this future model have been advanced through the CUPRA UrbanRebel Concept. Price will be a determining factor. It will be more expensive than Volkswagen’s proposal for the same segment.
The passing of the brand CUPRA
The recent Munich Motor Show 2021 has made numerous headlines. The popular Spanish brand has ratified its commitment to sustainable mobility and has decided to press the accelerator of its particular electrification process. If all goes according to plan, CUPRA will become a 100% electric brand in 2030.
Beyond these announcements that mark the most immediate future of the brand, the great novelty that CUPRA introduced at this event was a conceptual model. The new CUPRA UrbanRebel Concept. A vehicle to which we must pay a lot of attention since it advances some of the keys of the urban electric car that it will introduce on the market in just a few years.
CUPRA will launch an urban electric car in 2025
The launch of the CUPRA’s first urban electric car will take place sometime in the year 2025. And with the assignment of this project, it has become clear that the CUPRA brand has priority over SEAT in the field of fully electric mobility. Taking into account that it will deal in a segment where competition is voracious, the price factor will be decisive.
How much will the «Little brother» of the CUPRA Born? It is too early to guess a very exact figure. However, the specialized medium Autonews highlights that it will have a approximate price of € 25,000. That is, it will be more expensive than Volkswagen’s proposal for the same category. Specifically, about € 5,000. The future Volkswagen model was also anticipated at the Munich Motor Show through a concept model. The Volkswagen ID. Life Concept to be more exact.
Both electric vehicles will be supported by the same foundation. A small variant of the MEB platform from the Volkswagen Group. Wayne Griffiths, CUPRA CEO, commented on how the new CUPRA electric will position itself in terms of price: “The CUPRA version of the car will be priced higher because we want it to be priced higher. locate between the generalist and premium segments».
CUPRA’s urban electric car will have a provocative design
Taking into account the words of Griffiths, it is clear that they do not want to place their urban electric at the level of other premium utility vehicles that are for sale in Europe. But do they run the risk of staying in no man’s land? The Spanish brand will bet on a provocative design to get the public’s attention: “We will make a very provocative design. The production car is very close to the UrbanRebel. Remove the rear wing and the front spoiler, and you will get very close to what we want to do with the car we want to launch in 2025, ”said Griffiths.