- Index hide1 The instant food category has managed to consolidate with products such as Cup Noodles or Maruchan.3 The experience of brands with the offer in flavors allows these products to scale before consumers.
The instant food category has managed to consolidate with products such as Cup Noodles or Maruchan.
The consumption of products for breakfast has made this segment a key habit for consumers.
The experience of brands with the offer in flavors allows these products to scale before consumers.
Cup Noodles It debuts flavor and the famous instant food brand thus enters the breakfast market, a category in which characters such as Toño the tiger have stood out.
There are studies like one driven by CivicSciencewhere the frequency with which the consumer eats his breakfast per week has been measured.
In this index it was detected that a greater than 35 percent do it daily; while 21 percent only ingest it four to six days a week; 20 percent eat breakfast one to three days a week and an interesting twelve percent said they eat it a few times a week, while six percent do it a few times a year and another six percent say they does not eat breakfast
A new instant flavor
Toño the tiger has become one of the key characters at breakfast time and now this time of day, which, as we saw in the study of CivicSciencehas led 34 percent of Americans to eat food in the morning every day, has prompted Cup Noodles to launch a breakfast-flavored glass, which is a chemical mixture of flavors such as maple syrup, pancakessausage and egg.
YOU’RE NOT DREAMING, CUP NOODLES CREW!!!
OUR NEW LIMITED EDITION BREAKFAST FLAVOR IS HERE!!! pic.twitter.com/p2gXRNWZTm
—Original Cup Noodles (@OrigCupNoodles) March 29, 2023
The idea of going to the market with a breakfast-flavored food reminds us that due to inflation, the consumption of certain foods has led to a reduction in the consumption of foods such as eggs.
Figures from US Bureau of Labor Statistics They warn that as a result of inflation, eggs are the food that has registered the most increase in its prices, adding a 59 percent increase; while oils registered an increase of 23 percent and baking products 16 percent; while cereals registered an increase of 15 percent and sugars and sweeteners a twelve percent increase in their prices.
“Just as oil and gas companies saw their profits rise during the energy price crisis, there have also been some winners from rising egg prices. Some egg farmers barely affected by bird flu have reported record profits in 2022, prompting new calls for a windfall tax,” he explained. Felix RichterStatista analyst, about the increase in the price of foods such as eggs that has been registered as a result of inflation.
Given these variables, it is striking that a product like Breakfast Cup Noodles go on the market and thereby establish an affordable consumption option.
“The strange mix of ingredients is on the mark of Cup Noodleswhich often fuses traditional noodles with local flavors, which I think will appeal to consumers,” he explained in an interview. priscilla stanton, senior vice president and marketing for Nissin Foods USA.
This statement reminds us of how important the fast food market has become and how Nissin has sought to innovate with a sabir breakfast soup, while in Mexico it has done so with an esquites-flavored soup.