Net sales from Mexico increased 24.4%, year over year, due to a higher average sales price per case. Net sales in the rest of the world (RoW) increased 42.9% year over year 2020, reflecting volume growth due to the continued relaxation of pandemic-related restrictions.
The ‘Other tequilas’ category was the one that had the greatest dynamism within the company’s portfolio, and in 2021 its sales increased 29.1% to 11,675 million pesos, followed by ‘Other Spirits’, which grew 19.4%. The growth of José Cuervo Tequila was 6.2% and ready-to-drink beverages, which had a boom during the pandemic, their sales decreased 7.5%.
The company added that over the past year, total volume growth was 8.0%, to 25.6 million nine-liter cases. This increase reflects a 3.7% increase in the United States and Canada, a 7.9% increase in volumes from Mexico and a 38.8% increase in the Rest of the World region.
In addition, the company’s operating cash flow for 2021 increased 4.4% to 7,938 million pesos compared to 7,607 million pesos in 2020. Consolidated net income was 5,034 million pesos, a decrease of 2.3% compared to the same period. of 2020.
“Our results continue to outperform the Spirits industry as a whole, reflecting our attractive portfolio of brands and our favorable positioning in key categories for growth,” Becle said in the financial report.