- Index hide1 As well as crocs we have seen strategic alliances of shoe brands with the retailas has happened with adidas Y Arizona Tea.2 Crocs is one of the leading brands in the footwear market, specializing in plastic materials such as those used by yeezy foam.3 7-eleven is one of the brands with the greatest presence in the convenience store market, which in Mexico is led by Oxxo, according to BrandZ.
As well as crocs we have seen strategic alliances of shoe brands with the retailas has happened with adidas Y Arizona Tea.
Crocs is one of the leading brands in the footwear market, specializing in plastic materials such as those used by yeezy foam.
7-eleven is one of the brands with the greatest presence in the convenience store market, which in Mexico is led by Oxxo, according to BrandZ.
As well as crocs has made a product collaboration with 7-Eleven, we have witnessed actions that are transcendent in the consumer market, such as the alliance that they carried out at the time adidas with Arizona Teaone of the most popular drinks in convenience stores.
In the Annual Trade Survey (EAC) warned that the income of convenience stores was more than one trillion 330 billion pesos.
“Retail revenue from supermarkets and convenience stores in Mexico was estimated at approximately 1.3 trillion Mexican pesos in 2020. In a period of just three years, the figure increased more than 22 percent compared to 1.09 trillion pesos registered in 2017. Sales in stores represent the majority of retail sales of supermarkets and convenience stores in the country”, cites part of the analysis made by Eloise Trendaspecialized in the snack food industry within Statista.
Crocs and 7-Eleven together
Crocs has just made a move that enters the convenience store market, a segment that has become a benchmark for supply and strategies that play a key role in consumer decisions.
We discovered a very good example of this with the actions it has taken crocs around the footwear market that activates brands as happened at the time with Balenciagamaking this alliance one of the most transcendent guidelines due to the value that ended up being given to the product of cobranding between both firms clothing.
“7-Eleven International LLC, joint venture of 7-Eleven, Inc. Y 7-eleven Japan, is responsible for the growth of the iconic 7-Eleven brand worldwide. crocslike 7-eleven, is a brand recognized by consumers around the world, so we knew this collaboration would fit perfectly into our global strategy. We’re thrilled to unite these two internationally recognized brands to delight customers with a selection of limited-edition footwear that highlights some of our favorite products in their incredible jibbitz personalized,” explained Ken Wakabayashi, Co-CEO of 7-Eleven International.
The product draws attention because in its design it makes use of the colors orange, red and green of 7-elevenwhich are embodied in their Crocs Classic Clog and Crocs Classic Sandalwith a price of 1,699 and 1,199 pesos, respectively.
This series of creative elements used by brands with special editions have become a very important point of reference, from which the consumer is integrated into an innovative market.