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In social networks, registration to delivery platforms has been highly motivated as an entrepreneurial alternative, however, the reality is far from the image sold. The case of a crepe vendor proves it.
The case that we mention in this note at no time refers to Rappi as a bad delivery platform.
The story starring the crepe vendor motivates us to study a little more about digital entrepreneurship.
A enterprising has been registered in rappi but his story did not turn out as expected, in fact he did not register any sales and although it is not the platform’s fault, we clarify that this note does not expose anywhere elements that suggest poor service on the part of the platform, if it is an interesting This is the case of the expectations that these services generate for many entrepreneurs, especially when phenomena such as dark kitchens become trends.
In this case we return to the testimony of social networks, where something very striking happened, because if it did not obtain sales, what it did achieve were more than 700 thousand reproductions of the story.
From entrepreneurship to business
Diana del Moral’s account on TikTok showed the woman at the start of her business on Rappi, only to discover that she did not achieve any sales within the platform.
“Just Nutella; If you are from Cancun, you will find me on Rappi as “Dessert Queen”, explained the woman, who saw her dreams of becoming an entrepreneur with surprising sales frustrated, because having registered on the platform, she has only managed to popularize her business on said social network. .
@dianadelmoral My little heart is crushed ☹️ #entrepreneurship #women entrepreneurs #viral ♬ It’s Ok – Slowed – Edith Whiskers
Dark kitchen entrepreneurship well run
At the beginning of the note we use a very popular concept among delivery entrepreneurs called Dark kitchen and that has become a reason for entrepreneurs to believe in this concept, despite the fact that on many occasions, the first steps in this segment are not entirely positive, as in the case of the crepe vendor, but now let’s see success stories.
Within that country we learned of cases such as the one that occurred in Canada, where it has become common in stores of the Walmart chain that instead of having restaurants inside, they operate dark kitchen premises.
The concept is very interesting, because the chain of ghost restaurants has approached big brands such as Beyond Meat, The Cheesecake Factory, Nescafé and Ben & Jerry’s, to pay for formula licenses with which they replicate popular recipes from these places and offer them in their local.
What we have witnessed with this type of concept is that a license or franchise sale of dishes has been established, so now big brands are selling their food and drinks, very characteristic in some cases, to sell them through these chains.