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Space and making purchase decisions based on location is today a key opportunity to define best practices in the market.
Undoubtedly, tasks that help us better understand the market are being defined today more than ever.
The Google Maps proposal insists on the importance of the commercial location and how, from its identification, impactful commercial strategies can be created.
Street food has become part of the gastronomic scene in Mexico City and a benchmark of the economic activity that takes place, consequently, the idea of a Google Maps designed in the street food route is a guideline that warns of the value of the consumer’s location.
Maps have become important strategies for brands and services, since through location they have been able to patent very important business models. The latest genius of these maps is the regionalization of their proposals and the construction of areas designed to relate the place to the consumer’s purchase intention.
Google Maps is regionalized
On many occasions we have spent endless searches trying to find the best street place for Mexican snacks, desserts, Chinese, Japanese food, hamburgers, donuts, in short, there have been countless food options so finding them had become even in a sport.
There was clearly a need and the opportunity has been patented in Google maps, now that it will have an interactive street food map of Mexico City, which has been one of the biggest references in the country’s gastronomic scene.
The proposal is interesting and not only that, it is a reference that warns us of the value there is before the consumer and how this determines, through these resources, the value of certain elements.
Undoubtedly there are references in the market through which we can work and the main value in all of them is up to now, the one that reminds us how important it is to innovate in the market.
To find this map of places, the strategy includes a collaborative database, where the inhabitants of the capital will be able to participate including the places with all the coordinates of these famous spaces that have no waste and if all the potential.
What it is about is to generate best practices in the market and undoubtedly with this a very important exercise is evident, which is to achieve interaction with the consumer to enrich databases.
The data shows its wealth
The fact that Google launches a call for the inhabitants of Mexico City to fill out a form and based on this a route of street food stalls is built uses an old strategy that undoubtedly has no waste and if all the potential, well It reminds us of how valuable it has become so far to resort to calls where the user himself is the one in charge of providing the data.
Undoubtedly, we are at a very important moment in the market, which warns us of the value of the location, especially when this is the promise of the exit from confinement and reactivation that seems to arise in the market.
The value of data is also patented more than ever in this exercise and that is that Google has become one of the greatest promoters of this culture around generating data narrators, capitalizing on the data at hand, to build strategies without I repair, on the contrary, very valuable when communicating with the consumer.
A similar exercise was carried out by Netflix with its famous documentary “Las crónicas del taco”, which marked an important location route for the street protagonists of the gastronomic scene in Mexico:
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