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The Brazilian formalized his signing with Pumas UNAM on Saturday, July 23, 2022.
Alves’ contract was for one season, the 2022 opening tournament and the 2023 Clausura.
It is estimated that the Brazilian’s annual salary with Pumas was three million dollars.
This Friday all the Mexican and international media reported the arrest of Brazilian soccer player Dani Alves in Barcelona for alleged sexual harassment. Given this, the soccer player was separated from the UNAM Pumas, just half a year after his arrival at the university club, after the scandal in which he was involved.
Through a statement released in the morning by the Barcelona police, the former FC Barcelona player is now under police protection and will go to court.
Cougars and Dani Alves
Leopoldo Silva, president of the University Club, He was the one who made the announcement regarding Alves on the afternoon of this Friday, January 20from a press conference in La Cantera.
The manager indicated that the reasons why the club made the decision It will not bring any conflict for the team on contract issues.
Also, Silva stressed that it’s over Alves’ contract with the club because his actions do not match the values of the highest studio in Mexico.
“The National University Club has made the decision to terminate, with just cause, the employment contract with the player Daniel Alves as of this day,” he said in the presence of journalists.
In this sense, in the statement offered by Pumas it was revealed that the actions of the Brazilian are taken as an attack against the values of the UNAM, so this type of attitude will not be tolerated no matter who it is.
“It is an institution that promotes respect, integrity and professional behavior on and off the field of its players, since they are a role model in society, in Mexico and anywhere in the world,” he added.
“We cannot allow the conduct of a person to harm our work philosophy, which has been an example throughout history, in the training and development of young athletes in the history of our country,” concluded the sports president.
Announcement to the university fans and the media by Eng. Leopoldo Silva, president of the National University Club.#SoyDePumas #OrigenOfThePassion pic.twitter.com/FyaTdWEK6s
— PUMAS (@PumasMX) January 20, 2023
Among the statements, it was announced that Pumas will not have any economic problem for cutting the employment relationship of Alves earlier than established, this due to a moral clause that university players have in their contract, which makes it easier for the team to terminate it early by being flagged as alleged criminals.
How long was Dani Alves’ contract?
Let’s remember that the Brazilian, who was being heavily criticized in Mexico for his sporting performance, came to Liga MX with the Pumas, being one of the most important signings of all time in Mexican soccer.
On July 23, 2022, The Brazilian, who is a creditor of various titles with Brazil or with FC Barcelona, was being introduced. He signed a one-year contract with Pumas Alves that would end in June 2023 and according to data from Olé, the footballer had an annual salary of three million dollars.
It is not the first time that a crisis or a scandal involving a public figure splashes a company or brand with which he works, as an example and more recently the case of Johnny Depp after the false accusations of his ex-wife Amber Heard of domestic abuse, where companies like Disney and Warner Bros decided to end their contracts with the actor.
And that is how, today, any company or public figure could face an image management crisis at any time. Where it is can affect their credibility or reputation, but the strategies they carry out to fix it can be very necessary.
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