- Index hide
As of today, Gorillaz has more than 17 million monthly listeners on Spotify.
A recent study reveals that the brands with the highest loyalty are those that have a real influence on the daily lives of consumers.
Today, it is 25 times easier for brands to retain their consumers than to attract new audiences.
TikTok is the social network where the video of a Gorillaz theme party, the British group that has become an event in the so-called pop culture, has been shared.
Definitely, one of the biggest challenges facing brands today is to generate empathy with audiences; Even more than empathy, many times, what is sought is that there is a relationship that goes beyond company-client.
On the other hand, it has become known that, today, consumers are looking for brands with which they can feel identified, especially if we take into account that we develop in a context in which trends increasingly focus on themes of inclusion, sustainability, among others.
This is what the study talks about Brand Keys Loyalty Leaders 2021which reveals that the brands that enjoy the most loyalty are those that have a real influence on people’s daily lives.
Boy celebrates his birthday with a Gorillaz-themed party
That is why, to date, a considerable number of brands and/or companies have joined forces in order to win the loyalty of their consumers, whether through promotions, new products or various activations or campaigns with the that seek to involve more clients every day.
The bet is not easy and, in fact, it makes it known Harvard Business Reviewrevealing that the fact of wanting attracting a new consumer can be up to 25 times more expensive than retaining those who are already established with the brand.
Of course, each consumer has their favorite brand (or brands), and this can belong to any industry, proof of this can be seen in the Gorillaz-themed party, which, on TikTok, has caught the attention of netizens.
@eduardoortegga Today my nephew turned 6 years old, he is a unique and different little face and for a year he asked that his party be his favorite band: Gorillaz. Nothing makes me happier than seeing him happy?????? #gorillaz #birthday
Cases like this have been done for many years; however, today, with the tools of social networks, it is possible to get to know them and see how it is that the consumer generates an important link with the brand that, for one reason or another, they follow.
Let us remember that, a few months ago, Through Facebook, the case of a woman decided to celebrate her birthday with a theme party at the Coppel store..
The publication shows several images where the woman is seen in a yellow dress, a Coppel sign, among other accessories that refer to the brand.
And it is that, ultimately, one of the most important concepts for brands is that of brand loyalty, which can be defined as the actions that brands carry out to find out the needs, desires and, above all, the profile of their consumerswhich is why, as we mentioned before, it is often difficult for brands to achieve such a feat.
Gorillaz, since its inception, has been able to establish itself as one of the flagship groups of the youngest music fans and there are even those who call them “the Beatles of Generation Z”.