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It is estimated that the Mexican Soccer League has an industry value of just over 2,329 million dollars.
CR7 is the most followed player on Instagram, with more than 480 million followers and more than 102 million on Twitter.
At 37 years old, the Portuguese is a brand, and became the fourth athlete in history to exceed the barrier of one billion dollars in income.
At 37 years old, the Portuguese CR7 is a personal brand that alone surpasses the Mexican National Team 82 times on Instagram, where it brings together a mass of followers worldwide.
And it is that Cristiano Ronaldo has not only built a brand reputation for his role as a footballer, but also for advertising and marketing in the business environment, since it has an extensive list of sponsors such as Nike, Herbalife and Clear, as well as wise investments in the hotel sector.
The young man managed in 2020 to become the fourth athlete in history to exceed the barrier of one billion dollars in income, a figure that has only been reached or exceeded Michael Jordan, Tiger Woods, Floyd Mayweather Jr., LeBron James and Lionel Messi.
Since his departure from Real Madrid, in 2018, the Lusitanian footballer has lowered his value; of the 120 million dollars that he was estimated that year, he dropped to 30 million dollars with Manchester United, according to Transfermarkt.
CR7 scores 82 times more “goals” than the Mexican National Team on Instagram
The Portuguese is the person with the most followers in the world, with 471.8 million followers and where he charges around 1.6 million dollars per sponsored publication, that is, approximately 40 million dollars per year (818 million 760 thousand Mexican pesos).
This is how Nielsen took this measure of social media, Instagram to be precise, and compared the power of CR7 with the soccer teams that will travel to Qatar in November… this contrast impresses.
But to make a standings, it is important to see how complete national soccer teams have managed to position themselves in the minds of fans and in their social media feeds.
The Top 10 Most Influential Soccer Teams on Instagram is generated by Francewith 11.7 million followers; Brazilwith 11.3 million; Portugalwith 10.3 million; Englandwith 8.5 million; Argentina, 7.2 million; Mexicoin position six, with 5.7 million followers; Germany, with 4.9 million; Spain, with 4 million; Morocco, 1.5 million; Y Netherlands, with 1.4 million.
As for the most powerful soccer players in the Meta social network, CR7 is the one that most engagement has with the audience, remaining the favorite for brands.
With nearly 500 million followers and a media value of more than $3.5 million per Instagram post, Cristiano Ronaldo has managed to increase his number of followers by 47 percent in one year.
According to him nielsen rankingthe most valuable players on Instagram after the Portuguese are: LionelMessi, with 359 million followers; Neymar, with 177 million; Y Kylian Mbappe, With 73 million followers, the first, also known as “La Pulga” has a media value of around 2.6 million per post, while the other two from the French club Paris Saint-Germain charge approximately one million dollars on Instagram. per post.
Both data demonstrate an important point for all the brands that join the soccer trend of the Qatar 2022 World Cup, who also seek to grow their campaigns alongside the most influential in social media, because the victory will be for those who manage to understand the audience and grow your engagement in an important way.
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