Apple knows that face masks are here to stay, at least indefinitely, so it is already working on an update for it and other data that marketers and advertising specialists must master before starting this Thursday.
Covid-19 revolutionized Apple’s Face ID
Apple would be testing new Face ID hardware that could allow users to unlock their iPhone while wearing a mask or foggy glasses, this according to data from a infiltrate.
Recently, some employees were asked to wear combinations of face shields and glasses, under different conditions, to test the new hardware. But they were not specified exactly what the tests were for.
This update could arrive on the company’s next iPhone, however it is still in testing, so it could also arrive as part of an update in the not too distant future. Could it be that other brands bet on the same thing?
From shops to Mercado Libre stores
Mercado Libre has just announced that it seeks to create what it calls “parcel agencies”, a scheme in which “corner stores” and small businesses could become product delivery points.
The popular e-commerce business seeks to recruit freelancers, who will be able to make deliveries independently. With this, it could take on Amazon, which increasingly encompasses a larger group of consumers. These are the details.
Google, Microsoft and the White House
Big tech companies had an appointment with President Joe Biden at the White House where tech leaders pledged to bolster cybersecurity efforts following several high-profile cyberattacks.
Companies such as Google, Microsoft, Apple, Amazon and IBM have made multi-billion dollar deals to bolster the nation’s security, ranging from working toward new industry standards to providing other companies with security tools.
Netflix looking for Community Manager?
Social networks are one of the main communication between brands and consumers today, so having a good Community Manager became part of the strategy of thousands of companies seeking to position themselves within the immense digital universe.
With this in mind, Netflix decided that it was a good time to ask users what they would do if they were the Community Manager of the most important streaming company of the moment, something that undoubtedly caught the attention of millions, Could it be that you are looking for one? new?
Apple Watch: a world hero
It may sound exaggerated, but Apple’s smartwatch has saved the life of more than one person, recently that of Dan Pfau, an American man who claimed that his Apple Watch saved his life after fainting and hitting his head against soil.
The above is undoubtedly an advertisement that Apple should appreciate, since it is not the only person who can say that it is alive thanks to its device, so it is not surprising that it is the best positioned brand in the market. Learn all the history and details here.