- Pedro Benito, the tiktoker who achieved his dream of making his LaLiga debut in Spain as a Cádiz player
- On his TikTok account, Pedro Benito has more than a million followers
- Among its most popular contents is that of making known what a day of the life of a footballer is like
This weekend, a Spanish tiktoker footballer made his LaLiga debut as a Cádiz player against Valencia, a fact that does not go unnoticed.
For months, we have seen how social networks serve as a platform or springboard for some users to jump from the mobile screen to other larger venues, such as cinema, television, music and even football.
This is the case of Pedro Benito, a 21-year-old player who this weekend had his debut in the match between Cádiz against Valencia, from LaLiga de España.
Although it is true that, given his age, he is not a well-known player on the field of play, he is on social networks, especially on TikTok where he has more than a million followers and, from the platform, he started to be popular.
The pandemic, the incentive for Pedro Benito
The effects of the pandemic were the incentive for Pedro Benito to become known through powerful social networks, which, in that period, had a significant boom.
As with millions of Internet users, the Spanish player turned to TikTok to do more than just watch the news of the effects of Covid-19 around the world.
Let us remember that, after the arrival of the pandemic, social networks and digital platforms were positioned among the main activities of users to pass quarantine and / or confinement, which lasted almost all of 2020.
As a result, millions of Internet users saw in TikTok an opportunity not only to hang out, but also to find some way to generate income, taking into account that the Chinese social network was experiencing significant growth and little by little it positioned as a great content platform.
Among the users who entered TikTok to gain a bit of popularity is, precisely, Pedro Benito, who currently has 1.4 million followers on said social network, thanks to its contents where it revealed what a day in the life of a player was like.
His debut for Cádiz on matchday 8 of LaLiga
Pedro Benito joined Cádiz in mid-2021, after having a series of outstanding performances in the “B” team. At age 21, on matchday 8 of LaLiga, he finally managed to make his debut, thus achieving one of his greatest dreams both personally and professionally.
@ pedrobenito9 #duet with @ gb_hd.h4lcon ??
Through his social networks, the Spanish player expressed the following:
“Debuting first in LaLiga is the dream of any child, but doing it with the team of your life and replacing one of your childhood idols is something that I will never be able to explain. […] For more magical nights, I love you Cádiz ”.
The power of social media has long been proven, and in times of pandemic and lockdown, it became even more apparent.
More than networks to “socialize”, these are platforms for all kinds of content, showcases for brands and a large space for those who want to generate income.
The arrival of Covid-19 was of great benefit for sites like TikTok or others to have a significant rebound that, without a doubt, has been very well used by brands and by influencers and users themselves.
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