Index hide1 There are studies like “8th NRC Country-Wide Character Survey, Part 2: Company Characters”which measure the popularity of brand mascots.2 In a projection of Google the importance of Doctor Simi in search engines is revealed, especially in the State of Mexico and Mexico City.3 As well as Doctor Simi, other pets like ronald mcdonald either snoopy of CharlieBrown have marked history in branding.
There are studies like “8th NRC Country-Wide Character Survey, Part 2: Company Characters”which measure the popularity of brand mascots.
In a projection of Google the importance of Doctor Simi in search engines is revealed, especially in the State of Mexico and Mexico City.
As well as Doctor Simi, other pets like ronald mcdonald either snoopy of CharlieBrown have marked history in branding.
“Before any rockstar”, he recalled Rachel Castro your wedding with Alberto Chimal and the renowned writers gave him marketing from nostalgia to Similar pharmacieswhen they published the photo they took with the doctor sim, 18 years ago. The act that shows the partner with the famous mascot, it occurs at a time when the mascot of the pharmacy chain has gone viral on social networks, for appearing on stuffed animals during concerts.
The trends that Doctor Simi has recently starred in remind us how important this pet has become and how there are brands that have successfully regionalized the characters they use to speak to the consumer.
In countries like Japan, the role of brand mascots is so important that they even have graduate studies “8th NRC Country-Wide Character Survey, Part 2: Company Characters.”
inside said document it is revealed that peko chan Y poko chan Of the brand fujiya they were the most popular, at least that was considered by 26 percent of those surveyed. For 24 percent, other wildly popular pets are Chiko-chanof NHK; Gachapin and Mukku of fuji tv and the dog White Otosan from SoftBank.
Not only in Japan, also in Mexico
Within Mexico, Doctor Simi adds more than 10 million of search results when your name is typed into the Google search engine and if we see the trends reflected by Google Trends in a consultation on Friday October 7, 2022it is revealed that the States of Mexico, Mexico City, Hidalgo, Jalisco and Guanajuato concentrate the greatest amount of interest in searches for this concept.
Based on these figures we can understand a very important element in consumption and it is the identification based on creative elements that grow in the relationship between brands and consumers and are strengthened in social networks both with people making known how they launch Dr. Simi stuffed animals to artists in full concert as with writers who tell the story of their wedding and how they do 18 years they had popularized Doctor Simi, before they made him famous.
On his Twitter account, Rachel Castro He remembered the wedding with his writer partner and how at that moment they took the opportunity to take pictures with Doctor Simi, the pet that is a trend today, as we verified with the figures consulted in the search engine Google and in Google Trends.
The writer of titles like The Ghost Girls Club, eyes full of shadow Y
feast of the dead. Anthology of Mexican Zombie Tales: Anthology of Mexican Zombie Talesrecalled that before any rockstar, together with her husband they had already made the mascot of Farmacias Similares famous.
Brand mascots with great influence in the markets, even surpassing the companies that advertise with these figures, reminds us of exceptional cases such as CharlieBrownwhen snoopy became a brand ambassador for metlife either ronald mcdonalda clown who marked a milestone in the history of this famous fast food chain.
There is a genuine interest in brand mascots and how through these figures it is possible to interest the consumer even more closely, thereby determining the necessary guideline in communication through these characters.