Today, video has become the most popular format in the marketing of content, surpassing blog articles and infographics, indicates HubSpot. It is no coincidence that TikTok is one of the fastest growing social networks and that content creators for the platform are among the most sought after. In that scenario, a creator He revealed the prices for 3 or 5 videos for his clients and the prices surprised more than one of his followers.
Through 2020, 70 percent of professionals globally actively invested in digital marketing content, while in Latin America this percentage stands at 50 percent, data froml HubSpot State of Marketing 2020 Report.
It turns out that interest in marketing digital has its origin in the audiences and the increase in the number of users who observe the screens of theirs smartphonescomputers or tablets. Until April 2021, 100 million people were registered in Mexico who make use of the various social media platforms, which represents 77.2 percent of the Mexican population active on the internet.
With the confinements, the use of social networks increased and by January 2021, 11 million new users were registered, that is, there was a growth of 12.4 percent, indicate data from Hootsuite and Branch.
According to Juana Moreno, Professor at HubSpot Academy, more than 80 percent of digital content is video, which opens the doors to new channels that allow the creation of fast creative and live content, such as the renowned TikTok. In that sense, they form a fundamental piece in the world of digital marketing.
This wins a tiktoker for creating 4 or 5 videos for your clients within the platform
The video-sharing social media app launched internationally in 2017 has seen exponential growth due to its huge success among younger audiences, under 30 years old.
As of 2020, TikTok has been downloaded more than 315 million times, making it one of the leading apps on Google Play and App Store worldwide. Statistical data.
Brands are turning to the platform as a way to win over younger audiences, and creative professionals are some of the most in-demand in the gaming industry. marketing.
On the social network, the tiktoker @holasoynatasha said that her clients such as the UTEL University, the Autonomous University of Campeche and RRG Marketing charge 3 tiktoks a week for $400 or 5 tiktoks for $750.
His work is from a distance, he sends scripts, he records, edits and uploads the videos; however, he cautions that not all clients have the budget. Therefore, he recommends approaching the most profitable businesses:
“That is why they have to know who to work with: lawyers, dentists, all kinds of doctors, schools, language schools, I would go with language schools, real estate agents, if there is a wool there, psychologists, people who offer some kind of of therapy or coaching”, pointed out the tiktoker.
@holasoy.natasha #Reply to @mackechjoyeria Greetings 💕 #holasoynatasha #digitalnomad #tipsdemarketingdigital ♬ original sound – Natasha • Digital Nomad
He ended with a piece of advice that gives value to creators: know how to demonstrate that their capabilities can lead users to the profile and take action.
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