- Index hide
The median value of the surveyed countries was 0.5 in January.
Inflation in the last four months was 0.4%, -0.1%, -0.2% and 0.2%, respectively.
Countries such as Luxembourg, Saudi Arabia, Switzerland, Bolivia and China, registered year-on-year inflation of less than 5%.
Consumer habits continue to change, especially when the global outlook has been transformed by strong inflation. That’s why a new study highlighted that consumers are changing the organic brands they buy, due to economic problems.
A recent IARAF report by Nadin Argañaraz sought to explain why in 38 countries of the world, the price index suffered again in January, breaking a streak of two consecutive months of decline.
Said investigation explained that among the countries it stands out that, although the majority had a positive monthly inflation, seven countries had negative inflation, where they are Spain, United Kingdom, Luxembourg, Greece, Ireland, Portugal and the Netherlands. It is also worth noting that only eight countries had inflation above 1.0 percent.
Change ecological brands
According to the study ‘Connecting with eco-conscious consumers’ of Kantar, 55 percent of organic food consumers have already switched to cheaper non-organic brands or intend to switch to non-green brands due to the current cost of living.
Said investigation highlights that 41 percent of consumers buy more reused products; 24 percent buy more second-hand items or, for example, spend less; 41 percent eat less ‘fast food’ or cook more at home (54 percent do more).
Likewise, the research highlights that the aspiration for ecological awareness exceeds the action or vice versa. In this sense, Neus Soler, professor at the UOC’s Economics and Business Studies, indicated that “The ecoactive consumer is the product of the values they have, but even having them, the economic situation conditions that they adopt a more or less ecoactive behavior, regardless of their values.”
The investigation refers that According to the study, 23 percent have already changed brands, 32 percent will probably change brands, 28 percent might and only 17 percent won’t.
“It’s not about infidelity, it’s about necessity. Probably, the consumer would like to continue being ecoactive, but if there are no economic possibilities to do so, he will have to stop being so. Possibly, many of these consumers who have changed brands or those who indicate that they will change, will change their behavior again when their economic situation —or the economic situation of the environment— is favorable again ”, he affirms.
In this sense, the study says that 63 percent of eco consumers affirm that it is likely that they will return to buy these sustainable brands when the cost of living drops.
And it is so that according to the data, 63 percent affirm that it is probable that it will return, 9 percent believe it unlikely and 29 percent are unsure about buying sustainable brands again when the cost of living drops.
Since the beginning of the years, consumption habits in all the world have been marked by the economic issue, Therefore, many brands are already beginning to move their strategies with the sole purpose of reaching their consumers and remaining relevant in the current scenario.
Now read:
Google Maps censors the facade of this house in Mexico for this reason
This is what sports conductors charge in their OnlyFans account
Cannabis Brands Hit Twitter; launch their first paid ads