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It is not the first time that a consumer compares the prices of a store with the competition.
Consumers have many options in deciding what to buy or which brands to get.
Consumer complaints on social networks are the main content that can be found on these platforms, and it is because of the scope of this medium. A consumer went to their Twitter account to expose why they do not buy at Chedraui and not at Soriana, so they launch various promotions.
A new report by We Are Social and Hootsuite detailed that there are currently 4.62 billion network users online. worldwide, representing a year-over-year growth of more than 10 percent.
Given these data, it is normal to find consumer complaints and reports on digital platforms since, thanks to the scope of these types of reviews, they can be resolved quickly or even go viral to alert other people who are customers of the brand.
Consumer shows why he prefers to buy in Chedraui and not Soriana
Through his account on the social network Twitter, a consumer identified as @AndreFo81872375, explained his reasons why he does not buy at the Soriana retail store and not at Chedraui, even if the latter firm is in its Julio Regalado promotions.
In his publication, the consumer shared an image of the price of the products in both stores, where a package of Palmolive soaps in Soriana are recorded at a cost of 72 Mexican pesos, while in Chedraui stores the same soap is at 47.00 Mexican pesos.
They asked me why I buy @Chedrauioficial and not in @TiendaSoriana this is the reason and one of many not even with their 3×2 from soriana do it, it is already a mockery what they do to their consumer. pic.twitter.com/k9249wF5Bp
– Andre Fonseca (@AndreFo81872375) June 17, 2022
This publication shows that consumers have many options when deciding what to buy or what brands to get, and that is reflected in a study carried out by Prexus, who explained that the proportion of consumers That says compare prices to make the purchase decision went from 25 percent in 2013, to 40 percent in 2015, to then fall to 37 percent in 2017, and finally return to 27 percent in 2019.
This study reflects that today consumers are looking for brands to provide them with quality experiences and products above prices.
It is not the first time that a consumer compares the prices of a store with the competition, there is the case of a consumer who denounced that Walmart raised the prices before the Hot Sale offers arrived.
As is the case of a consumer who exposed Chedraui for mislabeling the prices of his products and misleading customers.
This only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, for which Merca 2.0 requested the position of the brand in order to tell both sides of the story; however, so far there has been no “Pure fraud Julio Regalado” by Soriana; consumer shows how it is cheaper on Amazon. The note will be updated in case of a response.
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