In the International framework of the Festival of Cannes Lions 2022, today the shortlist of the Brand Experience & Activation category was announced in which a total of 188 pieces were nominated in this category where Mexico obtained two nominations thanks to the creative ideas of Commonwealth McCANN and VMLY&R Mexico. This category aims to reward creative and comprehensive brand building through the level of experience design, activation, immersion, retail and 360° customer engagement. Campaigns must demonstrate customer experience and brand experience, as well as optimization of each touchpoint led to greater brand affinity and commercial success.
Commonwealth McCANN together with the CARAT Mexico media agency in the Brand Experience & Activation category for the “Signs From Beyond” Campaign, work done for General Motors.
VMLY&R Mexico in the category of Brand Experience & Activation for the “Plasticoff” Campaign, work done for Whirlpool
https://www.youtube.com/watch?v=XQJGpVBSVaI
For Latam, 34 countries managed to enter the shortlist of said category with various creative pieces. The award ceremony for the Brand Experience & Activation category will take place on Wednesday, June 22, at the Lumiere Theater of the Palais de Festival.