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The band led by Chris Martin has been surprising its fans for many years at each of its concerts by presenting the best sensory experience.
The initiative was part of an alliance with the production company SD Concerts CR, where they worked so that all the audience present would enjoy it.
Specialists define sensory marketing as all the emotional and behavioral actions that are favorable to the purchase of a product or service.
When a brand, artist or personality is inclusive, it directly wins the hearts of its consumers or fans. This was recently demonstrated the English band Coldplay that surprised all its fans with the best sensory and inclusive marketing strategy in its new international tour “Music of the spheres”.
The Institute on Asian Consumer Insight reveals that sensory marketing strategies become more relevant and necessary when considering that people are exposed to 200 advertising messages visuals per day, leaving other stimuli behind.
That is why today, these types of strategies are not only established by brands or companies to promote a product or service, but artists such as singers are also beginning to use these types of tools more to create a good experience for their fans. while enjoying their music at concerts or videos, seeking to stand out in the industry.
Specialists define sensory marketing as all the emotional and behavioral actions that are favorable to the purchase of a product or service. These types of strategies usually involve the use of the five senses that the human being possesses such as sight, hearing, smell, taste and touch, to generate an emotion and a positive experience associated with the brand.
Coldplay surprise with the best inclusive sensory marketing strategy
The English group that has millions of fans around the world began this 2022 offering the best in its concerts, which are part of the international tour “Music of the spheres”, where they have already performed in Latin American countries such as Costa Rica and the Dominican Republic.
The band led by Chris Martin has been surprising their fans for many years at each of their concerts by presenting the best sensory experience, but this time they surprised everyone with a nice gesture so that their deaf fans can enjoy this type of strategy, by distributing in their last shows special equipment so that they could enjoy the concert.
The good gesture was applauded by many people who shared what it was about on their social networks. The equipment delivered to the deaf community consisted of special vests, so that their deaf fans could feel the vibrations of the music, as well as special hearing aids to “amplify the sounds in those who still have hearing remains.”
The initiative was part of an alliance with the production company SD Concerts CR, where they worked so that all the audience present would enjoy not only of the music but of the effects that the band presented in their concerts.
Coldplay assigns backpacks to emit vibrations for the deaf-mute and in the area there is a boy who interprets with sign language, how beautiful 🥹 pic.twitter.com/kiQG3xTUmk
– Cari Núñez (@Karina_human2) March 22, 2022
The digital pulse did not take long to comment on the beautiful action of the interpreter group of “Fix You” and they commented on positive messages.
“This is really called an inclusive world,” reads a comment on Twitter.
“They really are great, they are thinking of everything,” says another Internet user.
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