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50 percent of consumers confess that they have never bought on the recommendation of an influencer.
Only 3.58 percent confess that they have bought many times on the recommendation of a celebrity.
Brands seek out celebrities and public figures to promote their brands.
Currently, the promotion of a brand can be benefited thanks to many tools that currently exist. A clear example was the promotion that a coffin company has won after appearing in the latest music video of the artist Taylor Swift.
For consumers, products that are promoted by artists or even influencers will always be attractive. In that sense, specialists refer that influencers and celebrities pThey can be ideal ambassadors to promote your brand, you just have to be careful when selecting them.
Therefore, in the midst of the accumulation of advertising and information that consumers receive through the internet and social networks, one way to make your brand stand out is the use of spokespersons who are already known to your target audience.
Given this, data from a Fashionable Asia studyhighlight that almost 50 percent of those surveyed confess that they have never bought on the recommendation of an influencer. Only 3.58 percent confess that they have bought many times, while the rest have done so in a timely manner
Likewise, only 6.41 percent believe that what influencers publish on social networks is true, around 75 percent and one hundred percent, while the vast majority, with 63.33 percent, of the votes does not trust the criteria and opinion of influencers on the internet.
Taylor Swift the best promotion for a coffin company
The release of Taylor Swift’s ‘Midnights’ album has been a global trend, winning both physical and digital conversation, to the point that a coffin signing became popular thanks to one of its songs.
In the music video for the song ‘Anti-Hero’ you can see the singer inside a coffin and it only took a few minutes for Internet users to look for where the model is from.
In the recording you can see how several people are gathered at Swift’s funeral. On the spot she opens the top and looks at everyone before leaving completely.
The fame and popularity of the American singer has been enough for the Titan Basket brand to increase its customers for the model in the video called Titan: Orion Series in copper color.
Not satisfied with appearing in the video, the coffin became more popular for appearing on the singer’s social networks, who did not miss an opportunity to promote the song and the video.
The American firm was founded in 2016 and has sales channels at Amazon, Walmart, Sam’s Club and Costco.
It is not the first time that an artist or public figure helps organically in the promotion of a firm, where one of the most recent cases was registered this past Saturday at the Hermanos Rodríguez Autodrome, after the German driver, Sebastian Vettel, will arrive at the Mexican Grand Prix with bread from the Ideal bakery, thus generating a great conversation in the digital world and promoting the Mexican brand.
In conclusion, social networks can be the best tool for a brand to gain worldwide fame and it can be done just by making it viral in any of these media.
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