The advertising notice process is the most requested within COFEPRIS.
The regulator enabled the website to manage all the modalities of the procedure.
Now, requests from this industry can only be entered through DIGIPRiS.
As of this Monday, January 23, 2023, the Professionals in the advertising sector in Mexico will be able to carry out the advertising notice process without long bureaucratic processes in the Federal Commission for the Protection against Sanitary Risks (Cofepris), since the digital platform of the organism has been modernized.
And it is that, since the launch of the platform DIGIPRiSin October 2022, until this first fortnight of 2023, the regulatory authority has handled more than 33,000 procedures digitally, but these correspond to notices of operation of products and services, health supplies, health services, and environmental health .
For this reason, the extension of services is important in a completely digital era, which seeks to promote a transparent and optimal post-pandemic process that encourages the authorization and surveillance of products and establishments in the path of health risk prevention in Mexico.
Advertising notice process in Cofepris is already digital
In order to benefit the medicines, medical devices, cosmetics and food sectors, among others, Cofepris updated its system of procedures.
This action hopes to reduce waiting times and eliminate transfers by legal or administrative representatives of advertising agencies and brands, who only sought to deliver the document that certifies the guidelines and compliance with sanitary measures in products and services before they are advertised.
For this reason, the DIGIPRiS platform will receive as of today the requests for advertising notices for all the modalities of the procedure, that is, health supplies, such as medicines and medical devices; health services, such as offices and clinics; as well as cosmetics and food.
The Cofepris noticeoccurs within the framework of an important representation of the advertising market in Mexico, since This type of requests for advertising notices and notices of operation represent 25 percent of all procedures. that are entered through the window.
And it is comforting for the players in this industry to be able to declare compliance with current health regulations with agility, speed and without long face-to-face processes, since now they will only have to notify the agency through the web and wait for it to be endorsed and certify strict compliance with what is established in the regulation to avoid fines and suspension of advertising.
Thus, the official accounts of Cofepris on social networks such as Facebook and YouTube will be a great ally for marketers at the beginning of 2023, since this channel will announce the step-by-step process for advertising notices on the DIGIPRiS platform. .
Now read:
SCJN gives reason to the industry: Advertising Law violates commercial autonomy
COFEPRIS alert due to wave of contaminated Skittles, Lifeguards and Life Savers in North America
Gamesa is exhibited before Cofepris for Emperador cookies with “worm eggs”
Cofepris vs. vapers: launch “maximum health alert” in Mexico