In its fourth quarter of 2022, which was announced that week, Netflix once again reported significant growth, continuing to lead the streaming market that it has dominated for years and where it has been losing popularity and, of course, subscribers.
The beginning of 2022 was one of the most important years for Netflix in many ways, especially in terms of audience reception, since the first two quarters saw user losses that were undoubtedly taken advantage of by the competition. .
In short, the platform based in Los Gatos, California, lost a little more than a million subscribers worldwide, a figure that is very far, even, from its own estimates; However, what was most clear was that the competition was still gaining ground, just like Disney Plus, HBO and, most recently, Paramount Plus.
In accordance with Company data, from having 39.6 million subscribers, I went on to count 43.3 million. On the other hand, the platform has set a very clear objective for 2024, which is to overcome the barrier of 100 million subscribers globally.
“Paramount+ captured the most subscriptions, gross and net subscriber additions of any national streaming service premium in the quarter according to Antenna’s June 2022 Report. Paramount+ subscriber growth was driven in part by successful international market launches, including the UK, Ireland and South Korea.”
Netflix reactivates its growth
2023, compared to what was reported last year, seems to come with better news for Netflix, reporting growth worthy of attention.
And, according to a recent report published by Netflix, Between October 2022 and January of this year, a period that corresponds to its fourth annual quarter, the leader of the streaming added 7.7 million subscribers, increasing its total subscriber base to 231 million.
Most likely, much of this growth is due to the launch of truly successful products, such as the fourth season of ‘Stranger Things’The Jeffrey Dahmer Killer Series, ‘Wednesday’among others.
“We believe that people typically subscribe to a streaming service because they’ve heard of a ‘simply must watch’ title from a friend, seen the hype on social media, or read about it in the press,” he said. streaming through a statement.
Undoubtedly, reality dictates that the streaming It continues to grow in popularity and, likewise, in competition.