Coca Cola will now seek to enter the market for products for the home and personal care with this new strategy.
Coca-Cola is one of the world’s top beverage companies in terms of revenue. In accordance with Statista and its ranking of the main beverage companies worldwide according to their turnover during 2020, it was shown that Anheuser-Bunch InBev occupies the first place with 46,881 million dollars, Nestlé SA in second with 43,476 million, in third The Coca- Cola Company with 33,041 million, fourth PepsiCo Inc. with 32,567 million and in fifth place Heineken with 23,663, among others.
Positioning itself in third position has been achieved with all food and beverage chain They are aimed at all audiences, from cola, flavored and even some foods, in addition to their efforts and investments in their advertising campaigns. In accordance with Traders Studio, Coca Cola spends an average of $ 4 billion a year on advertising to market its beverages to consumers around the world; However, like any global company, they are now looking to venture into new areas to expand their market and improve their sales.
According to Forbes, the bottler of Coca-Cola FEMSA would have incorporated into its plans the launching of a pilot test together with another company to distribute household and personal care products in Mexico.
According to its CEO, John Santa María, the initiative would seek to evaluate and learn from new buyers and consumption occasions, as well as gather the necessary knowledge to be able to strengthen its value proposition for retailers and people in the future. The site mentions some of the director’s comments:
“We are starting a pilot program with one of the world’s leading consumer goods companies. Has since household productsr to products for him watch out personal, which we believe will allow us to attend new opportunities for buyers and strengthen this value proposition for traditional commerce ”.
Similarly, he mentions that previously they had also launched a “test” to distribute the product portfolio of one of the leading companies in trademarks alcoholic of the Mexican Republic, which will allow them boost sales Of the brand.
“We believe these pilots will grow quite quickly and then we will be able to provide more visibility and information on them and we remain extremely focused, this is a significant shift and a shift in the way Coca Cola FEMSA has approached the market.”
Coca Cola I would seek with these strategies to learn about this type of products, ranging from those to the home like some others of hygiene personal, to later be able to be certain about what the different brands are doing and in this way possibly begin to produce their own.
This would help the variety of products and services offered by one of the main beverage companies in the world, since it would allow it to reach new audiences and therefore improve its sales.
This strategy would be added to what other businessmen and companies have tried to do over the years, such as Elon Musk, who is in charge of staying present in different markets, be it in the space tourism with SpaceX, as well as in the electric mobility with Tesla and even in the means of payment with Paypal, which has worked quite well for him since it has even allowed him to position himself as the richest man in the world, in addition to laughing at Jeff Bezos.
Despite this, the Tesla entrepreneur would have ventured into a subject that he masters quite well, that of technology, will Coca-Cola manage to dominate the market for household and personal care products?