Coca Cola will make a great contribution to two foundations of at least 64 thousand plates of food for eight months.
Christmas 2021 had an economic spill of about 5 thousand 180 million pesos.
Coca Cola has been present for more than 100 years in this season, with emotional advertising campaigns.
Christmas is coming and Coca Cola knows it, traditionally it fills us with joy and melancholy with its advertising campaigns, so this time will not be the exception since it recently unveiled its 2022 global campaign.
Christmas is practically just around the corner, the countdown has already begun for this festivity, which is the favorite of many and one of the most anticipated; one of the best things that this season brings with it is the gifts from Santa Claus, the food and, in general, all the celebrations that take place.
Something important that is celebrated is family union, so many people get together to have a relationship with the different members, this has gradually returned to normality, since with the COVID-19 pandemic, many families are they had to separate to avoid contagion and coexistence ceased to be a fact.
December marketing has a great impact on brands, it is the perfect opportunity to reach potential customers, in addition to addressing in the best way wanting to spread the Christmas spirit.
This is the focal point of the brands, because thanks to their seasonal marketing strategies they have managed to position themselves in the market, there are several examples for this, some successful campaigns have been the Starbucks Christmas drink and glass, the famous Christmas ugly sweaters that they have clothing brands, Google Santa Tracker, scented candles, among many other things.
Christmas has a very broad market to exploit, Christmas marketing is everywhere, from the movies, to the home decoration that implies, colored lights, spheres, a Christmas tree, gifts, etc.
This season of the year is very important for the economy since it encompasses a whole series of consumption such as the famous Black Friday, Cyber Monday, in addition to the fact that it is when companies give an extra payment to their employees, which is known as like the famous “aguinaldo”, because of that people tend to spend more on these dates.
So important are the December dates for the market, which represent a great impact on the national economy, only last year the CDMX Small Chamber of Commerce (Canacope) anticipated that Christmas would leave an economic spill of about 5 thousand 180 millions of pesos.
The COVID-19 pandemic had a negative impact on the Christmas economy, as there was a 48 percent drop in Christmas spending.
Coca Cola launches global campaign and kicks off Christmas
It is known that Coca Cola loves to invest in Christmas. As every year, we can see not only their emotional promotional videos, but also a collection of the company’s Christmas figures, as well as other products.
Normally when we think of Santa Claus, we also think of Coca Cola, which has been a very well thought out strategy; the red color influences a lot, since that is the color of Coca Cola and in turn of the festivity throughout the world.
In the recent video that the brand launched, it can be seen that they continue with the good idea of touching people’s feelings through the family, their main motto is: “Christmas always finds a way.”
In the video you can see an emotional story of a man who prepares Christmas food as he did with his mother, even though she is no longer there.
For more than 100 consecutive years, the Coca-Cola company has been present in one of the most important seasons, Christmas, through witty and emotional advertisements.
The key piece of this year’s campaign was developed by Gray Global, under the OpenX working model and directed by award-winning German filmmakers Dorian and Daniel.
But the most important thing about this campaign is the altruistic announcement that it brings with it, since Coca Cola will make a large contribution to two foundations, Proyecto Unión and Pocalana, which will receive at least 64,000 plates of food for eight months and around 200 markets for people living on the streets, as well as recycling families from Bogotá, Colombia.
Pepsi and Christmas
In the same way, Pepsi has also been noticed at Christmas, being present in videos that show the energy of December, an example of this is the campaign they did in collaboration with Izan llunas, protagonist of the Luis Miguel series, where people You can delight with his melodious voice, as well as observe part of the happiness that he causes this season.
Christmas is one of the most important seasons of the year, where large companies take the opportunity to get noticed, Coca Cola is one of the most recognized and related to Santa Claus, addressing the important union of living together as a family.
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