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Coca-Cola has adopted ChatGPT and other Artificial Intelligence tools to adapt them to its advertising system.
“Create Real Magic” is the company’s new artistic project to create and promote art through the tools of Artificial Intelligence.
According to InvestGlass, the United States is a leader in the development of Artificial Intelligence, since the large technology companies are based in that country.
Coca-Cola adapts to new technologies with the arrival of Artificial Intelligencewhich is having a boom in the world after its structure of tools based on the construction of great ideas through the virtual universe and is that several companies are already seeking to adapt the AI method in order to have a re-evolution in its structure to impact each of its clients.
The American brand of soft drinks, seeks to increase its sales with the idea of the boom in its commercials adapted to Artificial Intelligence, because with this first launch made by Stable Diffusion, it transmits a learning model that is where the AI is applied, converting it into texts and images that build various senses of impact to entice the consumer to open a new bottle of Coca-Cola.
The commercial has given around the world thanks to the great idea that the Marketing team had of Coca-Cola where in the video a boy who is in a museum is observed a little tired and bored, but the art paintings that are in the place want to attract the attention of the young man through his movements to take him to his hands a soft drink from the American company.
Through special effects used with Artificial Intelligence technology, the characters that are embodied in the art painting begin to exchange an adapted communication with AI to inform that the boy needs a Coca-Cola to wake up and enjoy the museum and that is how work by work the soft drink advances until it reaches the hands of a boy who uncovers with the “spark of happiness”.
further said commercial 100 percent adapted with Artificial Intelligence shows the masterpieces of Edvard Munch’s “The Scream”, Van Gogh’s “The Starry Night” and Botticelli’s “The Birth of Venus”, among other famous works of art that runs through the famous glass bottle of Coca-Cola, which generated hundreds of positive reviews among its consumers, thanks to the great innovation and design made by the brand.
One more time Coca-Cola makes us change our adaptation chip in new technologiesbecause despite the fact that today there is still a certain fear for the use and implementation of AI by various companies, the reality is that this world is changing day by day, so it is important to start analyzing these new methods of projection based on the art and structure of Artificial Intelligence.
Notably Coca-Cola wants to conquer its consumers through the strategies applied in each of its advertising campaigns where creativity and innovation are present, which has led the American brand to have great success in the market worldwide.
Likewise, this new initiative by Coca-Cola to integrate AI into commercialsrepresents a technological advance where the company creates large advertisements to catch its customers generating a concept of neuromarketing specialized in sales.