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In 2021, Colombia was designated as the happiest country in the world by Gallup International’s End of Year survey.
Non Fungible Smile, is the name of the NFT that reflects happiness with smiles and the union of Coca-Cola and McDonald’s.
The NFT is expected to be a unique piece, confirmed by thousands of smiles from Colombians, which will continue to add up over time.
Geometry Colombia presents its new project for Coca-Cola and Mc Donald’s, in which seeks to bring together the smiles of the happiest country in the worldto create what will be a special, non-fungible token, since this is intended to be the first NFT, created from smiles, this NFT will be registered through blockchain, an aspect that will guarantee its authenticitywith which he will seek a position within the collection of artistic pieces.
The NFT piece, developed under the union of Coca-Cola and McDonald’spromoted by Geometry Colombia, is called Non Fungible Smile, which has been made known through a statement that has been thought of as a long-term project, which will receive the smiles of Colombians for an indeterminate timewith the intention of generating a digital work of art with the happiness of the inhabitants.
The happiest country in the world
According to the survey conducted by Gallup International End of Yearwhich took place at the end of 2021, pointed out that Colombia became the happiest country of all, a reason that inspired Geometry Colombia to build the project, which is unprecedented and that aims to receive thousands of smiles inside the McDonald’s Flagship Storeas one of the requirements to make the NFT a unique piece.
Non-Fungible NFT Token
Non-Fungible Tokens or NFTs can be understood as a unique digital piece, since they are assigned a certificate of authenticity and value, which consists of a series of metadata, which cannot be altered or replicated, for which ensures that only and exclusively there is only one piece of that digital art, in addition to the NFTs, they have a history of all the transactions in which the pieces have participated.
What gives value to an NFT?
It can be understood that the value of a Non-Fungible Token lies in the perception of it, since like all collectible objects, the value is granted under various assignmentssuch as the quality of the art, the artist, and the demand of the collecting community, so the purchase or sale is determined by the importance of the work at that time.
Trademarks and NFTs
It is increasingly common for brands to enter the universe of NFTs, since it is a trending term, which is why it is increasingly common for large companies to seek their place in the metaverse, average of an NFT, that is why the following brands are already occupying a digital place within this multiverse.
McDonald’s: The fast food company entered the NFTs with images of its iconic foods such as the Big Mac, French fries, McNuggets and Sundae.
Coca Cola: To celebrate the International Day of Friendship, I am launching a box that, when opened, reveals objects such as a futuristic vest, for example. All proceeds will be donated to Special Olympics International, a Coca-Cola partner for more than 50 years.
Pizza Huts: Canada debuted 1 Byte Favourites, the world’s first non-expendable pizza.
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