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“Brandz – Top 100 most valuable global brands 2021” has a list of the brands with the highest value in the non-alcoholic beverage market.
“Nationaal Frisdrankonderzoek 2021” reveals the reasons why a consumer drinks soft drinks.
An estimate of Advertising Age reveals the advertising investment of beverage brands.
Coke Sugarfree appears in an unexpected video with more than five million views on TikTok and when he turned into a dog, creativity managed to give the best advertising for the famous drink.
In the non-alcoholic beverage market, “Brandz – Top 100 most valuable global brands 2021” he has measured how much the most popular brands in this segment are worth and found that Coke is the one with the greatest impact, adding more than 74 billion dollarswhile the second most valuable brand in this industry was Red Bulladding up 14 thousand 886 million dollarswhich is a great success in appreciation in this market, because with it the brand demonstrates how important the demand for energy drinks is for the consumer, despite the cost and the limited supply if we compare its presence at the point of sale against Coke either Pepsi.
This last brand is the fourth most valuable in the Branz list and is even surpassed by Yili.
The dimension of the value of beverage brands that has been registered in studies such as the one conducted by Kantar, determines a very simple aspect and it is the capacity of the brands that have sought to better communicate with the consumer, when we have at hand average reasons why they consume products like diet soda.
figures of “Nationaal Frisdrankonderzoek 2021” They explain that the majority of consumers (63 percent) opts for this offer because of the taste; the 36 percent said do it because they are refreshing options and a 33 percent because it quenched their thirst.
From numbers to creativity
Creativity in social networks has used exceptional cases to consolidate beverage brands in the conversation of consumers, thereby reinforcing the investment in advertising that brands such as Coke they do in advertising, which during 2021 alone was $193 million only in the United States, this based on figures of Advertising Age.
This projection gives us an idea of how important it is for effervescer beverage brands on social networks, to leverage the results that arise in communication.
Coke Sugar Freefor example, managed to be seen by more than five million people on TikTok, thanks to the fact that the user Camiboquete had the idea of turning a bottle of the brand into her black dog with the help of editing and turning this simplicity into a piece that it does not disappoint by the number of reactions it has generated, as well as the metrics around a guideline at the hand of a consumer.
@camiboquete_ #viral #foryou #for you #fyp #bulldog #frenchbulldog #Coke ♬ we are original – LORD.xp
dog-face is another user TikTok who turned a video where he drinks ocean-spray while skating, in an unexpected advertisement for the famous juice brand.
The communication in networks that brands are the protagonists of has given guidelines to take advantage of resources such as social networks and not only that, to scale the professionalism that is exercised in marketing within these platforms.