- The “Soil Your Undies” campaign invites you to “bury” your underwear to improve soil health.
- The brand recently partnered with several state environmental groups.
- But how well does it work?
The bell “Soil Your Undies”run by Philadelphia fashion brand The Big Favorite and Pennsylvania soil health groups invites you to “bury” your underwear to improve soil health.
Yes, you read that right, bury her.
The Big Favorite
the Big Favorite is stepping up once again to improve our planet with a project that goes directly to the Philadelphia area community. The brand recently partnered with several state environmental groups: the Pennsylvania Natural Resources Conservation Service ( NRCS ) of Pennsylvania, Soil Health Coalition from Pennsylvania, All Together Now PA , the Chesapeake Bay Foundation Y Raisin Sustainable Agriculture , to raise awareness of soil health through an interactive event. ecological, voluntary and totally fun campaign.
HOW TO BURY IT?
Grab a pair of 100 percent cotton underwear, gardening gloves, and some kind of digging tool. Later, “plant” that underwear in your backyard, front yard, or neighborhood green space (just make sure you don’t trespass or destroy any endangered plants).
After 60 days, dig up those dirty bottoms to gauge how healthy your local soil is. As you know? Well, the more rotten the underwear, the better the soil. This is because cotton, a non-synthetic fiber made from the natural sugar called cellulose, serves as “an appetizing food for the enjoyment of microorganisms such as bacteria, fungi and nematodes”, according to The Big Favorite. In other words, lots of microbes in healthy soil will end up eating up your buried underwear.
What happens if they disintegrate?
If her panties aren’t super messed up, don’t worry: The Big Favorite and its partners will share tips on how you can engage in long-term soil health best practices based on the level of deterioration.
Although the campaign has taken place globally in the past, Turner wanted to help spearhead the challenge at the local level to get US residents in specific areas to think more about how our clothing choices impact the environment.
“Microplastics from clothing are one of the biggest threats to soil and water health, and to human health, and are prevalent in clothing, especially underwear,” says Turner. “When people start questioning the health of their soil, it’s a catalyst for more conscious consumption habits and exploring the health of the environment in general.”
SOMETHING NOT SO NEW…
Swiss bagmaker Freitag launched clothes in 2014 made from hemp, linen and modal that were destined to become “backyard dirt” at the end of its useful life.
Swedish sportswear company Houdini composted its clothes in 2017, used the compost to grow vegetables and served them as part of a dining experience.
The following year, the US Department of Agriculture (USDA) llaunched his campaign “You dirty your underwear” which encouraged farmers to bury cotton underwear in the ground and track how quickly it decomposed as a way to gauge the health of the soil. But not all materials return to earth safely.
Synthetics, like the plastic-based spandex so often used in underwear, take a long time to break down and can leave behind harmful microplastics as they break down into smaller and smaller pieces.
Therefore, it is not only a question of burying the underwear, but also of eliminating the synthetics from its composition.
In addition, the size of the garment is important because the composting it is a process in which microorganisms eat whatever is put into the compost mix and break it down into its components. Even the pantieswhich are relatively small, should ideally be broken into smaller pieces before adding to the compost bin, to make the process more efficient. That means any conversation about composting as a broader fashion waste solution must include shredding.
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