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The Home Depot is one of the most important store chains in Mexico.
Consumers documenting their online reaction to brands have led to other notable cases such as a Costco consumer.
The purchase of a mosquito netting in The Home Depot It marked an important precedent of how valuable it becomes to understand the market.
In studies as “State of Social Media Report” 18 percent of consumers said that they generate content on social networks and take the opportunity to mention brands in these publications.
“During a 2021 survey of consumers in the United States, 23 percent of respondents said they shared content related to the brand or company. The most commonly named social media interaction with brands was liking their posts, at 45 percent. Statista by presenting the previous study exclusively to its subscribers.
A client pays for a mosquito net
A client paid for a mosquito net in The Home Depot and adds more than 700 thousand reproductions in TikTokwhere he showed the video in which it can be seen that a cost of five million 927 thousand pesos is recorded in his account for a nylon mosquito net.
@alepeach_wow that’s really how a lawyer talks. 😂
The fact has a justification and it is that the millionaire amount corresponds to a little more than 75 thousand meters of the fabric, an amount that was possibly due to a possible error in capturing the correct figure, since the client was actually only acquiring a small piece. of the material.
Between laughs you can hear the tiktoker make fun of the situation and argue that for the small amount of fabric he was going to pay a huge amount.
When revealing the case, the reactions in networks have been various, including those of users who realized the real amount of fabric she was wearing, while others mocked that she was buying her products in expensive stores that only personalities go to. like Martha Debayle.
Finally, the user who documented the expensive ticket accepted that she paid only sixty pesos for the piece of cloth in the store and the anecdote continued to generate, at the time the post was consulted, 63 comments and more than 24,000 likes.
Like this story, we have witnessed a series of other cases, of how consumers have documented the shopping experience, not only with situations in which they are surprised by the reactions generated, but also in cases where they reveal the hacks they are using. , to create actions thought of the consumer.
In the note “Costco user reveals hack to make returns without a purchase receipt” we realized how The Lord of the costco (@elsenordecostco, TikTok) documented a hack how to return a product purchased in the store, even when you do not have the ticket shopping.
These consumer content exercises that go viral on social networks are a very important segment of content created by brand clients, which leaves a very important segment that we cannot waste and, on the contrary, helps us locate the consumer based on their experience.