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The Fast and Furious X popcorn box that went on sale at the beginning of May sold like hotcakes and now it can be resold for 2,000 pesos online.
In 2021, the film industry in Mexico reached 19,058 employed people, which represented a decrease of around 21 percent.
Statista revealed in 2020 that the film industry reached a value of close to 3.7 billion Mexican pesos.
Cinemex shines with its consumers, after the premiere of the most anticipated film of the year, which is Barbie, since Mattel’s most famous doll has already launched its new film and this caused a real fever for all its followers in Mexico and some parts of the world.
Also the most famous doll in mattel, was conceived by Ruth Handler, co-founder of Mattel, who noticed that her daughter preferred to play with adult-looking paper dolls instead of the common children’s dolls at the time. This inspired her to create a doll with a more adult and modern appearance. In 1959, Barbie made her debut at the New York Toy Fair and quickly became a bestseller.
The doll Barbie will premiere his new film on July 20, but over the years more than a billion dolls have been sold worldwide since its creation, because according to data from mattel and it is estimated that three dolls are sold per second in more than 150 countries.
What’s up with Cinemex, I leave Cinepolis humiliated in the marketing of Barbie 😂 pic.twitter.com/ntT5CjhQZ7
— LF (@_Diaz7) July 12, 2023
According to data from mattelcompany in charge of the products of Barbieensures that the doll has been a collector’s item for many enthusiasts, with thousands of special editions and collectibles released over the years. While the doll has been widely accepted and loved by many girls and collectors, it has also faced criticism and controversy.
Through Twitter, a user leaked the digital box office of Barbie, which was inspired by the new movie of the most famous doll in mattelfor which the film company won in design to the rival brand Cinépolis, as the clients commented.
Cinépolis, the rival brand of Cinemex, launched several promotional items for Barbie, which is already being resold in Mercado Libre at much higher prices, outside of its original cost that both theaters posted prior to its release.
Also, brands like Starbucks, Walmart, Bodega Aurrera, Coppel have joined the fever of Barbie after its next premiere, because these companies have launched glasses, t-shirts, cups, caps, glasses and many more in their branches to impact the fans of the most famous doll in mattel.
According to data from mattelcompany in charge of the products of Barbieensures that the doll has been a collector’s item for many enthusiasts, with thousands of special editions and collectibles released over the years. While the doll has been widely accepted and loved by many girls and collectors, it has also faced criticism and controversy.