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The popularity of online dating quickly followed the introduction of the first Internet matchmaking websites and expanded the idea of finding a partner remotely.
The global dating apps market size was valued at $7.5 billion in 2021 and is expected to expand at an annual growth rate of 5.5 percent from 2022 to 2030.
Given this scenario, it is not surprising that developers focus on specific groups of people to personalize dating experiences, as is the case with SALT.
Just as there is an ideal person for each person, it seems that there is also an ideal person for each person. apps appointments for each sector. This is the case of JUMPan application for Christians style Tinder designed for people who seek love in people who profess their same beliefs.
Dating apps become more important
Meeting a significant other online has defied more conventional methods of finding romantic partners for the past decade. Traditional ways of finding a partner have declined since World War II, while online dating has increased in recent years, according to a 2019 Stanford study.
The popularity of online dating quickly followed the introduction of the first Internet matchmaking websites and expanded the idea of finding a partner remotely. With online dating groups growing every year, people are more likely to find companionship through dating websites and apps.
american businessman Gary Kreman pioneered the internet dating industry, launching the first modern dating website: Match. The site matched users based on responses to a wide variety of questionnaires.
Currently, the size of the global online dating app market was valued at $7.5 billion in 2021 and is expected to expand at a rate of 5.5 percent annual growth from 2022 to 2030. Online dating apps are gaining enormous popularity among young people, especially among millennials.
Furthermore, the increasing demand for paid subscriptions is expected to spur the growth of the market during the forecast period. The marriage success rate is declining and the number of singles is increasing all over the world. The recent trend seen among people, particularly in the younger age group, is to prioritize career over settling down and getting married. Most people now prefer to live alone. This factor is playing a major role in the rise in popularity of online dating. Various statistics have highlighted the growing trend of remaining single among people in different parts of the world.
Given this scenario, it’s no surprise that developers are targeting specific groups of people to personalize dating experiences. So is the case with Grindr; one of the largest social networks all over the world addressed to people gay, bi, trans and queer.
Salt: an app for Christians
According to how the application is described in google playdating service JUMP allows “Christian singles to meet easily and mingle with other singles who are like-minded in their faith.”
JUMP creates search results that help the user find single Christian women and men in cities like Colombia, Mexico City, Santiago and Buenos Aires. The application has today more than 100 thousand downloads in GooglePlay.
However, SALT is one of the many niche dating apps out there right now. Which highlights the struggle of brands to adapt to the various niches in a subtle and unforced way.
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