This compilation of appointments and talent announcements reaching media such as Discovery, are patent of the changes that settle in the industry of marketing and that respond to new business trends with which we started in September.
New talent arrives at Discovery Home & Health
As part of this format of purposeful television programs, Discovery Home & Health hired Melissa McCarthy Y Jenna Peruschwho arrive with a program called “The Great Reward”where transformations of homes are shown to special people, who need this type of intervention.
“If those who give and give to others do not deserve a great reward, then I do not know who deserves it. Kindness matters and it’s contagious.” Melissa McCarthy as part of the philosophy that is followed in the program and that has become to this day a winning formula on television, where the dynamics are crucial.
Changes in Mastercard, that Mexico should know
Laura Cruz is the new President for the North and Caribbean Division, an area in master card that is in charge of the markets of Mexico, Central America and the Caribbean.
Cruz will report to Carlo EnricoPresident of master card for Latin America and the Caribbean, in addition to having significant experience in Mexico, where he has been trained as Country Manager for Mexico, Senior Vice President of Loyalty Programs for Latin America and Executive Vice President of Sales for Mexico.
“I am delighted to lead such a dynamic and diverse set of markets, which continually show curiosity and boldness in payments innovation, which is already securing industry firsts, amidst the context of this new era of the digital economy” , explained the directive after the appointment.
Rastreator.mx with managerial changes
The insurance comparator made a series of managerial adjustments, in which a marketer assumes the position of CEO in Mexico. Is about Pilar Garciawho has studied Marketing, Advertising and Public Relations in Italy and is now in charge of an office where he promotes the insurtech industry.
“The Insurtech sector is evolving by leaps and bounds and has a lot of growth potential in Latin America. Being part of this ecosystem is an experience that allows us to meet and meet the needs of both insurers and users and from a much more organic perspective”, explained the marketer and now CEO of Rastreador.mx
Ricardo Molina and changes in AVE
Ricardo Molina is in front of the agencies table in the bird and the director’s performance comes at a time when increasingly important adjustments are expected in the market. There are tremendously valuable resources in the market, which start from understanding the potential that exists in creativity and the necessary guidance to give to this industry, where holding campaigns and meetings to spark conversation between business players is important.
“This appointment is an honor and a great challenge, where the first thing to do is to unite the agencies again so that we recover that voice and representation that unites us with common interests, business and its problems. I will call for the agency sector to be strengthened and to work together to improve our industry,” he said. Ricardo Molinaalso in charge of the Second Vice Presidency of the Board of Directors bird.
Nu has managerial changes
Nu Bankwhich has made a strong commitment to communication through social networks, appointed Alex Ceballoslike your new Chief Corporate Development Officer o Director of Corporate Development, which gives an idea of the direction this business will take, if we consider the experience of 16 years that Ceballos has within amazon.
“I am excited to join Nubank. The company enjoys phenomenal success in Brazil and throughout Latin America, being a true disruptor in the financial services industry with a unique business model and powerful brand. I am honored to join this incredible team and to contribute to its continued growth and success,” explained Ceballos.
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