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For the Good End 2022, a minimum income of 195 billion pesos is expected.
TikTok is the platform that, for some time, served as a platform for Chingu Amiga to make itself known on the digital scene.
Today the Good End began and, on social networks, the influencer Chingu Amiga has become a successful strategy on the part of Mercado Libre.
In addition to consolidating itself, more and more, in the habitual vocabulary of young people, the term or concept of influencer is gaining ground in the strategies of the brands, since, for some time, they understood that the bet is social networks given their great reach and, above all, considering the time that Internet users now spend using their own platforms.
Specifically, according to the study Digital 2021 Global Overview Report, people spend, on average, six hours and 54 minutes the time to their browsing through social networks, with Facebook, YouTube, Instagram and TikTok being the most popular.
In Mexico, said report indicates that Internet users spend a little more than a third of their day on the internet (9 hours and 1 minute)which is why, ultimately, brands are beginning to take their collaborations with the different content creators that inhabit the market more seriously.
Now, these are times when the Good End and the Irresistible End have positioned themselves in digital conversations, which is not surprising, since we are talking about two of the most anticipated purchase periods by Mexican consumers.
Having said that, a survey carried out in 2019, just before the arrival of the pandemicrevealed that, for the Mexican consumer, Christmas and the Good End are the shopping periods they look forward to the most throughout the year, a fact that speaks of the importance of the context through which we operate today.
“He became a publicist”; Chingu Amiga hits Good End with Mercado Libre
As expected, at a time when, for the industry, it is important to gain a presence on the digital scene, brands have not hesitated to resort to influencers and/or content creators to be placed in the preference of consumers.
We can see an example of this with what happened with Mercado Libre, the most popular eCommerce platform today that decided to ally with Chingu Amiga, one of the most popular content creators on TikTok.
And it is that, the Asian has an audience of 20.8 million followers and an accumulated 883.6 million likes among all its content, where humor is important when clicking with Internet users.
The initiative between Mercado Libre and Chingu Amiga, knowing that it is an advertising strategy, has hit the mark with a considerable number of Internet users.
“He became a publicist so gradually that I didn’t even realize it”; “The commercials are so ingenious that one enjoys watching them over and over again”; “Me angry because an ad came out, Chingu Amiga appears and I get excited”; “I love the Chingu Amiga ads”; are some of the reactions deposited by Internet users.
@chinguamiga I like the tips that girl gives to save this Good End at @mercadolibre.mex ????#MercadoLibreEnBF #HelloI arrived at the Good End
TikTok has become one of the most relevant tiktokers in recent years, gaining the sympathy of a significant number of Internet users not only on the Chinese social network, but on the various platforms on which it appears.