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inside the studio “Brandz – Top 100 most valuable global brands 202” the brands that lead the beverage market were revealed.
Red Bull It is one of the brands that, like Coca-Cola, have marked an interesting sports sponsorship market.
Checo Pérez became in 2021 the Formula 1 driver with the best income in the world.
Czech Perez said goodbye to the sponsor of his team in the Formula 1the founder of Red Bullin a fact that recalls how important these activities have become in the sports segment and the story behind a marketer who promoted one of the most powerful brands in value in the beverage market worldwide.
Within the racing market, sponsorships have become a highly demanded segment in the market and not only that, they have capitalized a market value of 112 billion dollarsat least that is expected to be worth for 2030 this segment, based on a projection of Market Statsville.
The estimates are also based on the value that beverage brands have reached and thanks to this they are great promoters of various sports. In the case of Red Bullthis brand reaches a value of 14 thousand 886 million dollars, according to projections within the study “Brandz – Top 100 most valuable global brands 202”ranking as the second most valuable in the market after Cokewhich leads the segment with 74 thousand 785 million dollars.
The beverage brand has sponsored Formula 1, as happened at the time with the team McLarenbecoming a historic moment for the racing market where McLaren competes, because it was the first time that it served as its sponsor.
“Coca-Cola has a rich history of sponsorship (…) and we are honored that the company has chosen to partner with McLaren to explore opportunities in Formula 1,” explained the then CEO of McLaren Racing, Zack Brown.
“Wings come out” to Dietrich Mateschitz
Dietrich Mateschitz (who completed a postgraduate degree in marketing at the Vienna University of Economics), founder of Red Bulldied at the age of 78, so Czech Perezwho runs for his team in Formula 1, said goodbye to the founder on social networks one day after running the United States Grand Prix.
“A very sad day for the whole family of Red Bull. Tomorrow we are going to give everything for Dietrich and the Mateschitz family ”, quotes the message that he has published in Twitternext to an image where he wears the sponsorship uniform.
Among the comments that Pérez’s message has generated are texts of support for firing the businessman and the race that will be held tomorrow, in a team that acquired that name in 2005, when Mateschitz bought the team Jaguar and renamed it as Red Bull Racing.
Given this projection, it is important to see the value of sponsorships and how various brands have been made within this segment of definitive activities, which have helped them position themselves as a benchmark in the market.
