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The strength of social networks like TikTok is based on the size of its registered user base.
Facebook is without a doubt the largest universe of registered users of a social network.
Mark Zuckerberg’s platform is known for the smear campaigns it launched against TikTok, when it was under criticism from Donald Trump.
Gaining a large base of registered users is one of the greatest strengths of social media platforms and they have used it to strengthen their brand equity, which is why it is worth noting the last great campaign that TikTok has implemented, where the Chinese app goes all out against Facebook, to bring users of this social network to its platform.
The enmity of Facebook and TikTok is known and even more so is the smear campaign that it starred against the platform, when it endured the trial of then-President Donald Trump, which conditioned its stay in the United States, accusing it of collaborating with the Chinese government.
The unexpected TikTok campaign
Once it seems to have overcome the restrictions that the United States government imposed on TikTok during the Donald Trump administration, now the social media platform has activated a campaign with which it seeks to migrate Facebook users to its platform.
The campaign ironizes that the social network is much better in the company of friends (since the concept of friendship has been key in Zuckerberg’s network), so it advises to find Facebook friends, synchronizing the list of Facebook friends to connect with them but through TikTok.
“We will only get access to the Facebook list,” they warn on the platform.
TikTok is eating Facebook / Instagram using the same tactics that Facebook ate others … 😅 pic.twitter.com/UcFA9xUqgt
– Javi Padilla (@elpady) October 27, 2021
These types of movements to increase the user base are important actions that these media use, to consolidate better work guidelines and from these contribute to increasingly daring measures before the consumer.
A common element in these exercises has to do with the way in which brands are becoming increasingly involved in the market and how, from the perspective of innovation, a powerful innovation model has been consolidated but focused on critical elements for these networks, such as have a large user base, essential in brand building.
Social networks standing out in the market
The action of TikTok to increase the number of users by adding those who are registered on other platforms are essential to be able to build better interaction tasks.
This leads us to observe the metrics in this regard, where it is revealed which are the main social networks used in the world, based on the number of users they have.
Within the Data Reportal ranking with metrics until last July, it is revealed that the most used social networks in the world are Facebook, YouTube, WhatsApp, Instagram and Facebook Messenger.
Tiktok had positioned itself as the seventh social network that influences the world and undoubtedly alerts us to how important it has been for this platform to establish itself in the market and not only that, to determine best practices in this regard.
What do we mean by best practices?
While social networks such as TikTok are focused on operational activities such as increasing the number of users they have, the regions where these social networks are used are questioning the quality and influence achieved by the great personalities of these platforms.
There is no doubt that nowadays best practices have been established in the market, such as in Europe, where influencers have been asked to certify based on the transparency of their content, as a measure with which they seek to generate a greater impact on the market and the important thing is that they are achieving a positive effect.
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