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For brands, attracting a new consumer is up to 25 times more difficult than retaining established ones.
A recent video posted on TikTok shows us a minor celebrating his birthday with a Metro Collective Transportation System (STC) themed party, revealing that brand loyalty goes much further.
In other words, TikTok is the quintessential viral social network today; a platform that brings together more than a billion and a half users and that, According to various reports, it maintains a high level of preference among young Internet users, both from the generation of millennials as of the so-called centennials.
Secondly, Along with Instagram, we are talking about one of the essential social networks for the development of marketing strategies. influencer marketingone of the most used in recent years and, without a doubt, one of the most fruitful, since, in 2021, it is estimated that this strategy closed at 16.4 billion dollars.
From this perspective, it is no longer a surprise that, when we talk about TikTok, we are dealing with one of the platforms that changed everything, so much so that, to this day, its short video format has been copied by other social networks, such as Instagram “Reels” and YouTube “Shorts”, a fact that only means that, looking to the future, the visual spaces will continue to be among the favorites of the next generations.
A recent study by Statista Advertising & Media Outlook announces that TikTok will exceed two billion users in 2024, while Instagram, one of its main competitors, will continue, as mentioned, in a clear stagnation.
Boy celebrates his birthday with a Metro-themed party
Today, once again, viralization returns to the Chinese social network thanks to a video that, among a significant number of Internet users, is causing a great sensation.
What is it about? A minor decided that he wanted his birthday party to be the theme of the Metro Collective Transportation System (STC), of which he is supposedly a fan.
To be more precise, the theme party featured Line 3 (army green), which transports users from Indios Verdes to Universidad and vice versa.
@aloxamau CDMX Metro Birthday Party #metrocdmx #meter #line3 #party #birthday #tiktok #tiktokmexico #tiktokmetro #alonso #happy child
Somehow, in a city as populous as Mexico City, it is known that mobility is vital among people.
In a sense, the Metro is one of the most used, most popular and, in a way, most controversial transport systems, since it maintains a strange love-hate relationship between users.
Data from the National Institute of Statistics and Geography (INEGI), reveal that, daily, 2.1 million people are transported in the so-called “orange worm”which is why it is not surprising that there are those who decide to pay him a kind of tribute, as happens with the minor of just three years of age.
In this context, it is also a case of brand loyalty which, in itself, is worth pointing out, since, according to the Harvard Business Reviewthe idea of attracting a new consumer can be up to 25 times more expensive than retaining those who are already established with the brand.
Undoubtedly, the case of the minor stands out both for his fidelity and for his fanaticism for one of the most criticized transport systems since his birth.